We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways.

We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in. 

Resources:

• Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake.

Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce

Resources:

• Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j
• Blog Post: How AI Is Keeping  Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.

Guests: 

• Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG 
• Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
• Cinzia Bazzo - National Vice President Retail Canada, Salesforce

Resources:

1. Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
2. BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH