In this episode we share all the communication strategies you need to know through one of our conversations from Dreamforce with the wonderful Alicia Trost - BART's Chief Communications Officer. Alicia shares her career journey as a Chief Communications Officer and what it takes to create a powerful platform for to build strong relationships with customers in real-time. 

Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart Simple Marketing, an expert in the multi-cultural marketing space - shares impactful ways we can connect with our audience in an authentic way.