In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing...” to drive pipeline, increase sales and ultimately drive growth across the whole organization. We spend time with long time sales veteran Ed McDonnell as he shares his experience working across sales and marketing, what makes up the DNA of a great salesperson and leadership tips when becoming a first time manager.
You've probably heard of the 7 Habits of Highly Effective People course or read the book but what does it mean for marketers? In this episode we are joined by, Rebecca Fleetwood Hession, former professional coach and trainer at FranklinCovey, teaching how to be most effective in our daily lives and at work. She now is an entrepreneur, starting Fleetwood Hession Consulting as well as the Badass Women's Council. Tune in to hear key tactics that you can start using today to be a more effective individual and marketer. You can learn more here: https://www.fleetwoodhession.com/badass-womens-council/
The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they transform their business. This week, we talk with Rich Wilson, Global CX Lead at Kimberly-Clark Professional. He shares his 20 years experience watching the role CX evolve to what it is today.