Today we are joined by Yeva Roberts, Senior Director of Strategic Alliances at PFL. She shares with us 3 productivity hacks for marketers using direct mail. Yeva has spent her career working to bridge the gap between digital marketing and direct mail. PFL is a marketing technology company out of Montana that does printing, mailing and fulfillment. Their claim to fame is that they are America’s first online-only ecommerce print shop. To get the full list of marketing productivity hacks check out sforce.co/8marketinghacks

Hear how Ticketmaster's marketing efforts create a rockstar experience for their fans and events at scale. We spent time with Marco Rivera, Manager of Fan Marketing Operations at Ticketmaster and he shared how they're trailblazing their way in the age of intelligent marketing with Salesforce.

We just wrapped up Dreamforce where we connected with trailblazers from around the world, learned a lot, and got to see how organizations are transforming their businesses and everyday lives. In this episode you'll meet Guilda Hilaire, Senior Product Manager and Marketing Cloud Trailblazer, as she shares her journey in Martech, how she's transformed her career, the importance of staying connected through a community and the power of learning from one another.