Reviewing data and numbers is a key part of almost every marketing job today. Yet many of us went into marketing because we like to be creative — not knee-deep in spreadsheets. Listen as two data-loving marketers discuss how they make data-driven decisions in their roles and demystify the "data is scary" stigma.
You'll learn from Annie Cushing, founder of Annielytics.com, and Alice Avery, resident number-cruncher at Salesforce (who Heike often turns to with questions). You'll emerge from this episode with takeaways about how and when to involve data in your everyday marketing processes — which will lead to your opinions being backed by data and more successful marketing campaigns.
A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes. In this episode, hear advice from two real-life marketers who made a mid-career switch to marketing (one from sales, one from journalism) and a career counselor who shares strategic tips on making the switch less terrifying.
Content marketing has evolved significantly from the days when companies thought, "We'll hire an out-of-work journalist to write blog posts, and bingo — we'll have content marketing." Today, content is all about new contexts (like smart speakers), new roles (like audio and video production), and de-siloed efforts across owned, paid, and earned media. Listen as Rebecca Lieb, one of the world's foremost researchers on content marketing, explains what you need to know about content to stay ahead of the curve and update your strategy for the remainder of 2017 and beyond.
Email marketing is only as good as your content. Unfortunately, building emails has become extremely cumbersome, with a single email requiring upwards of eight hours of work. If you've got plenty of time to create unique copy for every email, awesome. If you're looking for ways to recycle your best existing content and be more productive, look no further.
David DeVore, founder and CEO of StoryPorts and renowned email expert, shares six of his top places you can look for recycled email marketing content that will save you time and supercharge your campaigns.