Michele Linn, VP of Content at Content Marketing Institute, joins the podcast. CMI recently released its seventh annual B2B content marketing report. Michele shares critical data from that report to guide B2B marketers in their content strategies for 2017. You’ll learn the biggest content marketing pitfalls to avoid, how to guarantee long-term results from your content, and why email is the most important content distribution channel — all based on the latest data.
Ryan Holiday, bestselling author of Growth Hacker Marketing, joins the show. Why have innovative companies like Facebook foregone a traditional marketing department in favor of a growth department? Listen as Ryan — who’s also former director of marketing for American Apparel — explains what your company can learn from today’s hottest startups, no matter your industry, business size, or audience.
Shana Pearlman, Content Marketing Manager at Mulesoft, joins the show. If you’re in B2B, you know that content marketing for this audience presents unique challenges. Listen as Shana, veteran content expert and B2B marketer, explains her best practices and real examples for content creation and distribution. You’ll learn how to get more value (and more credit from sales!) from the time and resources you invest in every piece of content.
Greg Murphy, Salesforce Product Manager, Mobile, joins the Marketing Cloudcast. You probably already focus on making all your marketing more mobile — but are you leveraging SMS or text campaigns yet? In this episode, Greg shares advice for getting started with an SMS marketing program, examples of successful texts from brands, and tips for becoming more creative when engaging mobile consumers.
Jesse Noyes, Senior Director of Marketing at Upserve, shares his career advice for marketers at every stage of their careers. Thinking about pursuing a new job or settling into a brand-new one — or somewhere in between? Listen as Jesse explains his best networking, learning, and promotion-earning tips.