Brian Solis is Principal Analyst at Altimeter Group and the award-winning author of books like "X: The Experience When Business Meets Design." In this episode, Brian joins the Cloudcast to share Altimeter’s latest research on the state of influencer marketing today, based on an in-depth survey of both marketers and influencers. You’ll learn how to research potential influencers on channels like Instagram, Snapchat, and YouTube for your company, best practices for interacting with influencers, and why influencer marketing is so different from traditional PR and celebrity-endorsement tactics.

Chief Content Officer of MarketingProfs and best-selling author Ann Handley joins the Cloudcast. In this episode, Ann shares her top writing tips to help marketers sharpen their skills, whether they work in content marketing, social media, email, or marketing leadership. Ann also explains why great writing continues to be the foundation of great marketing — today more than ever, as we live in a world of content saturation.

Author and marketing consultant Kate Talbot joins the Cloudcast to talk her latest book, "Oh Snap! You Can Use Snapchat for Business." Ready or not, here Snapchat comes — and it now boasts more monthly active users than Twitter. It’s time to create a plan for how Snapchat fits in with your overall marketing strategy, so the Snapchat expert is here to help. In this Snapchat-focused episode, Kate shares tips on Snap storytelling, using geofilters, and getting started if you’re totally new to the channel.