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The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Hostetler and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. Visit us at marketingcloudcast.com, email us at cloudcast@salesforce.com or chat with us on Twitter @marketingcloud.
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Now displaying: August, 2016
The Content Code: Igniting Your Content, Your Marketing, and Your Business 0
Aug 31, 2016

Mark Schaefer, author of "The Content Code," marketing consultant, and speaker joins the Cloudcast. Mark shares practical strategies for getting more results from your content marketing investments. He also explains why he believes sharing is moving away from public social media to private messaging and how to grow advocacy among your “alpha audience” customers.

What Digital Marketers Can Learn from the Music Industry 0
Aug 24, 2016

Universal Music Group's Vice President of Consumer Relationship Marketing, Angela Sanchez, joins the podcast. Angela manages consumer marketing for some of the world’s biggest music artists. She shares her perspective on reaching people on social, mobile, and email in an increasingly noisy (yes, literally!) landscape. We also ask her how the music industry is changing, thanks to artists managing an always-on presence through channels like Snapchat.

Just the Facts: Pearls of Marketing Wisdom Based on Data 0
Aug 17, 2016

Todd Lebo, Chief Marketing Officer at Ascend2, joins the podcast. Ascend2 publishes research reports on digital marketing tactics and channels. Listen as Todd shares his company’s latest data on content strategies, what’s helping the most successful marketers get ahead, and why boldness pays off.

Beyond Mobile: Emerging Tech's Impact on Marketing and Life 0
Aug 10, 2016

Shel Israel is author of the forthcoming "Beyond Mobile: Life After Smartphones" and an expert in emerging technology’s impact on business and life. If it feels harder to keep up with the pace of tech innovation, you’re not alone. Peer product reviews, Snapchat, AR and VR, and contextual marketing are all affecting the customer experience of today — and tomorrow. Is your marketing ready? Listen to this episode of the Marketing Cloudcast for Shel’s preview of the latest consumer technologies and what they mean for our professional and personal lives.

Creating and Sharing Content on LinkedIn: The B2B Marketer's Guide 0
Aug 3, 2016

LinkedIn's Global Content Marketing Leader, Jason Miller, joins the Cloudcast. The biggest LinkedIn mistake marketers can make is assuming LinkedIn is just for jobs. From his unique vantage point, Jason shares crucial and clever advice about creating, publishing, and promoting content on LinkedIn and SlideShare. If you’ve ever wondered how to get more from marketing on LinkedIn, this episode is for you.

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