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The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Hostetler and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. Visit us at marketingcloudcast.com, email us at cloudcast@salesforce.com or chat with us on Twitter @marketingcloud.
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Now displaying: May, 2016
Why All Marketers Should Be Thinking About Virtual Reality (VR) 0
May 25, 2016

James Dearsley, founder of the Digital Marketing Bureau and expert in virtual reality (VR), shares what digital marketers need to know about VR — as well as real-life examples of brands who have used it. We also ask: What’s the difference between VR and AR? What industries are especially suited to VR applications? How does Facebook’s 360 video factor in? It’s all in this episode of the Marketing Cloudcast.

How to Capitalize on the Print and Direct Mail Renaissance 0
May 18, 2016

Yeva Roberts, Director, Salesforce Solutions Alliances, PrintingForLess, joins the Marketing Cloudcast. In this episode, learn what’s driving the print and direct mail renaissance from a print marketing expert. Listen as Yeva shares practical ways that digital marketers can create clever, perfectly timed direct mail pieces as part of the customer journey.

A Close Look at Disney's Customer Journey and How Your Lifecycle Marketing Can Be Better 0
May 4, 2016

The Marketing Cloudcast talks with Catherine Wood. Catherine hasmade her career in retail and lifestyle marketing, working asdirector of relationship marketing for NordstromRack.com andHauteLook, and senior marketing manager for Disney Media Networksand Games. In this episode, Joel and Heike look at the entirecustomer journey from Disney’s perspective, discover Catherine’smost tried-and-true strategies for customer lifecycle marketing,and consider what channels marketers might mistakenly beoverlooking.

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