L'Oreal's Head of Digital and Media in Australia and New Zealand, Christophe Eymery, talks about trends in marketing from his front-seat role in the beauty industry. Christophe has led L’Oreal’s creation of an extremely successful mobile app. Whether your company sells skin care or software, you’ll learn from his advice on mobile app marketing techniques, email marketing ideas, and personalization trends that can apply to any business.
Kyle Lacy, head of marketing at OpenView Venture Partners and top-rated marketing speaker, shares marketing insights from the venture capital world. Kyle provides marketing guidance for many of today’s most innovative and agile startups. Listen as he explains what these young companies know about marketing that other companies don’t — and get his tips for recruiting top marketing talent, giving memorable presentations, and getting greater results from your content marketing and lead gen. Hosts Joel and Heike also ask Kyle, author of Twitter Marketing For Dummies, about the future of Twitter.
Joe Pulizzi, founder of the Content Marketing Institute and a driving force in the global content marketing movement, shares his latest rants and raves on content marketing. Listen as he shares new research, content marketing career advice, and useful tips for content creation. If you’re interested in getting greater results from your content strategy, you’ll want to hear this episode with the godfather of content marketing. He began using the term “content marketing” in 2001!