Jay Acunzo, keynote speaker and host of the Unthinkable podcast, joins Heike and Joel. In your daily job as a marketer, how often do you get to use your creative intuition? Jay says if you want to to differentiate yourself — and your marketing — you need to flex your creative muscle. Listen as he describes his tips to break through all the similar (and pointless) noise in your industry and stop playing it safe. “You find the framework, but then you have to break the framework,” he advises. And that means busting through so-called best practices to find what’s best for you. Ready to be pushed creatively? Press play on this episode now.