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The Marketing Cloudcast

The Marketing Cloudcast is the marketing podcast from Salesforce.
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Apr 27, 2016

Holly Wright, Email Marketing Manager at Phoenix Direct, joins the Marketing Cloudcast. If you’re in digital marketing, you know measurement and data reign supreme. In this episode, Holly takes us through the pitfalls of email marketing metrics, showing us which metrics to avoid and which to measure consistently. She also explains how to run a true A/B test, best practices for growing email subscribers, and why email absolutely shouldn’t live in a silo.

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