The Marketing Cloudcast talks with Jeff Rohrs, CMO of Yext. Jeff joins the Marketing Cloudcast to talk about two of the biggest revolutions in marketing: mobile and location. Over 90% of retail transactions still occur in stores and nearly $1 trillion of all retail sales are influenced by shopping-related mobile searches — so it’s critical for marketers to close the online-offline loop. Jeff explains how marketers can fix a broken mobile experience, use beacons to harness the power of location, and ultimately drive more foot traffic to stores.
Alex & Ani's senior manager of social media and customer engagement, Jessica Latimer, joins the Marketing Cloudcast to talk about social’s role in customer service — and why marketers should care. This popular online and brick-and-mortar retailer has an impressive story of how they turned negative customer experiences with their brand into positivity. It all hinges on the power of social media, and in this episode, Jessica takes us through the play-by-play of Alex & Ani’s social customer care strategy.
Chris Savage is founder and CEO of Wistia, a video marketing platform for businesses. Chris joins the Marketing Cloudcast to talk about video’s role in your marketing strategy. The latest web traffic data proves that customers of every age and demographic love video. Not sure how to get started with video? This episode is your quick-start manual. No matter your company size, budget, or audience, Chris shares tips to create and publish better video content than you’ve ever produced before.
Brian Solis is principal analyst at Altimeter Group and an award-winning author, prominent blogger, and marketing keynote speaker. Brian joins the Marketing Cloudcast to talk about technology's implications on the customer experience, drawing from insights in his new book, "X: The Experience When Business Meets Design." Mobile search and email have overtaken desktop, yet the urgent need for digital transformation hasn’t registered with many companies. Do a customer experience gut check with tips in this episode, and find out how you can begin addressing gaps in your customer experience immediately.
L'Oreal's Head of Digital and Media in Australia and New Zealand, Christophe Eymery, talks about trends in marketing from his front-seat role in the beauty industry. Christophe has led L’Oreal’s creation of an extremely successful mobile app. Whether your company sells skin care or software, you’ll learn from his advice on mobile app marketing techniques, email marketing ideas, and personalization trends that can apply to any business.
Kyle Lacy, head of marketing at OpenView Venture Partners and top-rated marketing speaker, shares marketing insights from the venture capital world. Kyle provides marketing guidance for many of today’s most innovative and agile startups. Listen as he explains what these young companies know about marketing that other companies don’t — and get his tips for recruiting top marketing talent, giving memorable presentations, and getting greater results from your content marketing and lead gen. Hosts Joel and Heike also ask Kyle, author of Twitter Marketing For Dummies, about the future of Twitter.
Joe Pulizzi, founder of the Content Marketing Institute and a driving force in the global content marketing movement, shares his latest rants and raves on content marketing. Listen as he shares new research, content marketing career advice, and useful tips for content creation. If you’re interested in getting greater results from your content strategy, you’ll want to hear this episode with the godfather of content marketing. He began using the term “content marketing” in 2001!