Mark Schaefer, author of "The Content Code," marketing consultant, and speaker joins the Cloudcast. Mark shares practical strategies for getting more results from your content marketing investments. He also explains why he believes sharing is moving away from public social media to private messaging and how to grow advocacy among your “alpha audience” customers.
Universal Music Group's Vice President of Consumer Relationship Marketing, Angela Sanchez, joins the podcast. Angela manages consumer marketing for some of the world’s biggest music artists. She shares her perspective on reaching people on social, mobile, and email in an increasingly noisy (yes, literally!) landscape. We also ask her how the music industry is changing, thanks to artists managing an always-on presence through channels like Snapchat.
Todd Lebo, Chief Marketing Officer at Ascend2, joins the podcast. Ascend2 publishes research reports on digital marketing tactics and channels. Listen as Todd shares his company’s latest data on content strategies, what’s helping the most successful marketers get ahead, and why boldness pays off.
Shel Israel is author of the forthcoming "Beyond Mobile: Life After Smartphones" and an expert in emerging technology’s impact on business and life. If it feels harder to keep up with the pace of tech innovation, you’re not alone. Peer product reviews, Snapchat, AR and VR, and contextual marketing are all affecting the customer experience of today — and tomorrow. Is your marketing ready? Listen to this episode of the Marketing Cloudcast for Shel’s preview of the latest consumer technologies and what they mean for our professional and personal lives.
LinkedIn's Global Content Marketing Leader, Jason Miller, joins the Cloudcast. The biggest LinkedIn mistake marketers can make is assuming LinkedIn is just for jobs. From his unique vantage point, Jason shares crucial and clever advice about creating, publishing, and promoting content on LinkedIn and SlideShare. If you’ve ever wondered how to get more from marketing on LinkedIn, this episode is for you.
Lindsay Siovaila, Lead Solutions Developer at Salesforce, joins the show. Lindsay is Salesforce’s resident expert in designing emails and landing pages. In this episode of the Cloudcast, she takes us through top email design trends for 2016, a preview of holiday email innovation, and her own best practices to help marketers make the most of personalization and mobile.
Brad Haller, social media specialist at Mercy, is our guest. Mercy is a health system that’s completely refocused its social media strategy around patients. Brad takes us through Mercy’s approach to sharing real human stories that elicit emotional responses on social media. You’ll learn how you can engage with your customers on social in a more personable way, inspiring greater engagement and loyalty.
Rebecca Lieb — marketing analyst, author, and advisor — dives into current research on industry-leading content strategy and connected experiences. Seems like everyone’s doing content marketing nowadays, so what are marketers still getting wrong about it? Listen as Rebecca explains how marketers can improve their existing content strategies, and hear her vision for contextual content of the future.
Joe Ciarallo, Senior Director of PR at Salesforce, joins the Marketing Cloudcast. What’s the state of public relations in an influencer-saturated, content marketing world? Listen as Joe explains the state of PR in 2016 and what digital marketers need to know about attracting their customers — and media outlets — across current and emerging channels.
Beyond Meat’s Director of Marketing, Will Schafer, joins the Marketing Cloudcast. So, what can you learn about marketing from a vegan meat company? Listen as Will explains how Beyond Meat has turned customer-generated visual content, social media buzz, and authenticity into more sales. Hear his must-have tips on brand messaging, leveraging influencers, adding email marketing to the mix, and more.
Kyle Christensen, VP of Marketing at Invoca, joins the Marketing Cloudcast. Increasingly, marketers recognize that mobile devices are the central point in the customer journey. But what about phone calls on those mobile devices? Are customers telling you important things that get lost forever? Listen as Kyle explains how to tie phone conversations into digital customer profiles and how to make your tradeshows more effective.
Chris Howard, VP of Digital Strategy and Design at Calamos Investments, joins the Marketing Cloudcast. Calamos is a global investment management firm that has seen incredible success from personalizing content for its audience: financial advisers. Nowadays, marketers have data on everything — but what’s the point if customers aren’t happier? Listen as Chris shares his best strategies for email marketing, data-centric personalization, and content.
Ken Knitter, Social Media Director of Bombardier, joins the Marketing Cloudcast. Bombardier is a multinational aerospace and transportation company. So how does it rock B2B social media marketing? In this episode, hear Ken explain how his team tackles social media and audience engagement with creative campaigns, exciting visuals, and focus on the right channels.
James Dearsley, founder of the Digital Marketing Bureau and expert in virtual reality (VR), shares what digital marketers need to know about VR — as well as real-life examples of brands who have used it. We also ask: What’s the difference between VR and AR? What industries are especially suited to VR applications? How does Facebook’s 360 video factor in? It’s all in this episode of the Marketing Cloudcast.
Yeva Roberts, Director, Salesforce Solutions Alliances, PrintingForLess, joins the Marketing Cloudcast. In this episode, learn what’s driving the print and direct mail renaissance from a print marketing expert. Listen as Yeva shares practical ways that digital marketers can create clever, perfectly timed direct mail pieces as part of the customer journey.
The Marketing Cloudcast talks with Catherine Wood. Catherine hasmade her career in retail and lifestyle marketing, working asdirector of relationship marketing for NordstromRack.com andHauteLook, and senior marketing manager for Disney Media Networksand Games. In this episode, Joel and Heike look at the entirecustomer journey from Disney’s perspective, discover Catherine’smost tried-and-true strategies for customer lifecycle marketing,and consider what channels marketers might mistakenly beoverlooking.
Holly Wright, Email Marketing Manager at Phoenix Direct, joins the Marketing Cloudcast. If you’re in digital marketing, you know measurement and data reign supreme. In this episode, Holly takes us through the pitfalls of email marketing metrics, showing us which metrics to avoid and which to measure consistently. She also explains how to run a true A/B test, best practices for growing email subscribers, and why email absolutely shouldn’t live in a silo.
Todd Cameron, head of content and strategy at TapInfluence and co-host of Influence Pros Podcast, joins the Marketing Cloudcast. If you’ve been hearing more about influencer marketing, you’re not alone — it’s a tactic of major interest in 2016. In this episode, Todd explains why working with influencers is valuable for businesses of all sizes, even if you’re not working with Kardashians or spending millions. He also shares how influencers’ content can be measured, what types of content they may create, and real-world examples of how it all works.
Jay Baer, author of the bestselling book "Youtility" and the most retweeted person in the world among digital marketers, joins the Marketing Cloudcast. Jay explains the disruption behind his new book "Hug Your Haters" and explains why marketers must lead the transformation toward better customer service for every individual consumer, be they brand lovers or haters. Jay takes us step-by-step on what this transformation means for us as marketers, and also shares his top social media and presentation delivery tips.
Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins us to talk about the 2016 State of Marketing Report (salesforce.com/stateofmarketing). This report surveyed 4,000 marketers worldwide about their top priorities, challenges, and marketing activities for 2016. In this podcast episode, Mat takes us through the key highlights of the report and shares action steps for marketers based on the data.
The Marketing Cloudcast talks with Noah Fleming, author of the #1 Amazon bestseller "Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving." Loyal customers are the heart of every business. So why do marketers obsessively chase new customers instead of sustaining relationships with those they already have? In this podcast episode, Noah shares memorable examples and practical how-tos to help marketers create a more loyal and engaged foundation of customers. He also explains how you can gauge the current state of your customer loyalty.
Karianne Stinson, Priceline's social media manager, joins the Marketing Cloudcast to explain how Priceline uses social media to entertain and engage customers, going beyond just promoting deals. Karianne shares details of how her team organized and executed Priceline’s best-performing campaigns on Facebook and Instagram, and also shares her tried-and-true strategies to test which social channels will resonate best for your company’s audience.
Joe Waters, co-author of "Cause Marketing for Dummies," co-host of Cause Talk Radio podcast, and founder of selfishgiving.com joins the Marketing Cloudcast to educate us on cause marketing — and how all marketers can use it. What is cause marketing? Why is it bolstered by millennial consumers and the desire to know where our money is going? How can businesses use cause marketing and social media to establish, grow, and deepen relationships with stakeholders? It’s all in this episode of the Marketing Cloudcast.
Scott McCorkle, CEO, Salesforce Marketing Cloud joins us for a special episode. We talk to Scott about the marketing trends and challenges he expects in 2016. We also ask Scott: What are the unique career skills today's marketers need? What are the cornerstones of an effective customer journey strategy? How are the world’s best marketers acquiring and using data to engage customers better — and getting better results? It’s all in this memorable edition of the Marketing Cloudcast.
Damon Waldron, Director of Demand Gen at BrightFunnel, joins the Marketing Cloudcast. Damon is an expert in data-driven marketing. In this Cloudcast episode, he talks us through actionable steps marketers can take to make better decisions and become more effective. He also explains how email marketers can lean more on data — and how small businesses can use the right tools appear larger than they really are.