Holly Wright, Email Marketing Manager at Phoenix Direct, joins the Marketing Cloudcast. If you’re in digital marketing, you know measurement and data reign supreme. In this episode, Holly takes us through the pitfalls of email marketing metrics, showing us which metrics to avoid and which to measure consistently. She also explains how to run a true A/B test, best practices for growing email subscribers, and why email absolutely shouldn’t live in a silo.
Todd Cameron, head of content and strategy at TapInfluence and co-host of Influence Pros Podcast, joins the Marketing Cloudcast. If you’ve been hearing more about influencer marketing, you’re not alone — it’s a tactic of major interest in 2016. In this episode, Todd explains why working with influencers is valuable for businesses of all sizes, even if you’re not working with Kardashians or spending millions. He also shares how influencers’ content can be measured, what types of content they may create, and real-world examples of how it all works.
Jay Baer, author of the bestselling book "Youtility" and the most retweeted person in the world among digital marketers, joins the Marketing Cloudcast. Jay explains the disruption behind his new book "Hug Your Haters" and explains why marketers must lead the transformation toward better customer service for every individual consumer, be they brand lovers or haters. Jay takes us step-by-step on what this transformation means for us as marketers, and also shares his top social media and presentation delivery tips.
Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins us to talk about the 2016 State of Marketing Report (salesforce.com/stateofmarketing). This report surveyed 4,000 marketers worldwide about their top priorities, challenges, and marketing activities for 2016. In this podcast episode, Mat takes us through the key highlights of the report and shares action steps for marketers based on the data.
The Marketing Cloudcast talks with Noah Fleming, author of the #1 Amazon bestseller "Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving." Loyal customers are the heart of every business. So why do marketers obsessively chase new customers instead of sustaining relationships with those they already have? In this podcast episode, Noah shares memorable examples and practical how-tos to help marketers create a more loyal and engaged foundation of customers. He also explains how you can gauge the current state of your customer loyalty.
Karianne Stinson, Priceline's social media manager, joins the Marketing Cloudcast to explain how Priceline uses social media to entertain and engage customers, going beyond just promoting deals. Karianne shares details of how her team organized and executed Priceline’s best-performing campaigns on Facebook and Instagram, and also shares her tried-and-true strategies to test which social channels will resonate best for your company’s audience.
Joe Waters, co-author of "Cause Marketing for Dummies," co-host of Cause Talk Radio podcast, and founder of selfishgiving.com joins the Marketing Cloudcast to educate us on cause marketing — and how all marketers can use it. What is cause marketing? Why is it bolstered by millennial consumers and the desire to know where our money is going? How can businesses use cause marketing and social media to establish, grow, and deepen relationships with stakeholders? It’s all in this episode of the Marketing Cloudcast.
Scott McCorkle, CEO, Salesforce Marketing Cloud joins us for a special episode. We talk to Scott about the marketing trends and challenges he expects in 2016. We also ask Scott: What are the unique career skills today's marketers need? What are the cornerstones of an effective customer journey strategy? How are the world’s best marketers acquiring and using data to engage customers better — and getting better results? It’s all in this memorable edition of the Marketing Cloudcast.
Damon Waldron, Director of Demand Gen at BrightFunnel, joins the Marketing Cloudcast. Damon is an expert in data-driven marketing. In this Cloudcast episode, he talks us through actionable steps marketers can take to make better decisions and become more effective. He also explains how email marketers can lean more on data — and how small businesses can use the right tools appear larger than they really are.
Susan Weinschenk, highly regarded behavioral scientist and author of "How to Get People to Do Stuff," joins the Marketing Cloudcast to explain how marketers can use psychology to improve their marketing messages. How does social media tap into people’s desire for belonging? What does brain research say about how we choose to adopt new products and services? Why do messages on electronic devices stimulate our dopamine system so much? It’s all in this episode of the Marketing Cloudcast.
Andrew Barrett, director of deliverability & ISP relations at Salesforce Marketing Cloud, joins the Marketing Cloudcast to answer email marketers’ most frequently asked questions about email deliverability. What’s the current state of deliverability? What do email marketers need to know about top ISPs to ensure that every message ends up in customers’ inboxes? Which ill-advised email practices should they stop doing today? It’s all in this episode of the Marketing Cloudcast.
Nick Westergaard, author of Get Scrappy, a digital marketing book for small and big business and chief brand strategist at Brand-Driven Digital joins the Marketing Cloudcast. Nick share some scrappy and smart marketing hacks that companies of all sizes can use. Marketers have more channels, platforms, devices, and networks to worry about than ever before — yet not always more budget — so Nick enlightens Joel and Heike on how marketers can do more with less.
Daniel Lemin authored the new book Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He's also senior strategist at Convince & Convert and founder of One Good Brand. Daniel joins the Marketing Cloudcast to educate marketers on what's really behind those terrible one-star or glowing five-star reviews, how the system manipulates businesses, and what marketers can do about it. If you've ever wondered where Yelp or TripAdvisor fit into your marketing strategy, this episode is for you!
Sarah Lochting, Vice President of Communications at Getty Images, joins the Marketing Cloudcast to discuss the significance of imagery in digital marketing. What types of photography and video trends are on the horizon for 2016? How is social media influencing professional photography? And how, exactly, did Getty Images partner with Vince Vaughn to create those hilarious faux-stock photos last year? It’s all covered in this episode.
Lee Odden is the CEO of TopRank Online Marketing, a digital marketing agency that consults Fortune 100 B2B and B2C companies. He's also one of the world's foremost experts on SEO and content marketing, having authored "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing." In this episode of the Marketing Cloudcast, Lee explains how much SEO has changed since the '90s — and why it's still separate from content marketing. He talks about why influencer marketing can boost your company's SEO and content efforts and how to get started. Have questions about what review sites like Yelp and TripAdvisor mean for your brand online? Lee covers that, too, with actionable advice for companies of all sizes.
Author of "Writing Copy For Dummies," Principal of Kranz Communications, and writing professor Jonathan Kranz joins the Marketing Cloudcast. In this episode, hear Jonathan's advice on solving tough marketing challenges: what can marketers do with products and services that are truly difficult to market? Jonathan goes into detail on how to craft a marketing strategy for products that — let's face it — appear boring, complex, or lacking differentiation in the marketplace. He also debunked the one copywriting myth that bugs him above all others.
Endurance International Group's Director of Digital Campaigns, Susan Rutgerson, joins the Marketing Cloudcast to talk about Endurance's most successful B2B email campaigns. Endurance delivers technology solutions for millions of small business owners. Joel and Heike ask Susan what types of personalized email content work best (beyond first-name personalization), why Endurance decided to adopt an educational instead of promotional email strategy, and what email metrics Endurance uses beyond ROI.
Robert Rose, Chief Strategy Officer for the Content Marketing Institute and co-host of This Old Marketing Podcast, joins the Marketing Cloudcast for a near-end of 2015 episode. He talks to Joel and Heike about the most important marketing trends for 2016 and a few 2016 predictions. He also explains why ROI is an inherently flawed metric for demand gen, reveals best practices for online vs. offline customer experiences, and shares the one content marketing myth he wants to debunk.
The Marketing Cloudcast talks with Jeff Rohrs, CMO of Yext. Jeff joins the Marketing Cloudcast to talk about two of the biggest revolutions in marketing: mobile and location. Over 90% of retail transactions still occur in stores and nearly $1 trillion of all retail sales are influenced by shopping-related mobile searches — so it’s critical for marketers to close the online-offline loop. Jeff explains how marketers can fix a broken mobile experience, use beacons to harness the power of location, and ultimately drive more foot traffic to stores.
Alex & Ani's senior manager of social media and customer engagement, Jessica Latimer, joins the Marketing Cloudcast to talk about social’s role in customer service — and why marketers should care. This popular online and brick-and-mortar retailer has an impressive story of how they turned negative customer experiences with their brand into positivity. It all hinges on the power of social media, and in this episode, Jessica takes us through the play-by-play of Alex & Ani’s social customer care strategy.
Chris Savage is founder and CEO of Wistia, a video marketing platform for businesses. Chris joins the Marketing Cloudcast to talk about video’s role in your marketing strategy. The latest web traffic data proves that customers of every age and demographic love video. Not sure how to get started with video? This episode is your quick-start manual. No matter your company size, budget, or audience, Chris shares tips to create and publish better video content than you’ve ever produced before.
Brian Solis is principal analyst at Altimeter Group and an award-winning author, prominent blogger, and marketing keynote speaker. Brian joins the Marketing Cloudcast to talk about technology's implications on the customer experience, drawing from insights in his new book, "X: The Experience When Business Meets Design." Mobile search and email have overtaken desktop, yet the urgent need for digital transformation hasn’t registered with many companies. Do a customer experience gut check with tips in this episode, and find out how you can begin addressing gaps in your customer experience immediately.
L'Oreal's Head of Digital and Media in Australia and New Zealand, Christophe Eymery, talks about trends in marketing from his front-seat role in the beauty industry. Christophe has led L’Oreal’s creation of an extremely successful mobile app. Whether your company sells skin care or software, you’ll learn from his advice on mobile app marketing techniques, email marketing ideas, and personalization trends that can apply to any business.
Kyle Lacy, head of marketing at OpenView Venture Partners and top-rated marketing speaker, shares marketing insights from the venture capital world. Kyle provides marketing guidance for many of today’s most innovative and agile startups. Listen as he explains what these young companies know about marketing that other companies don’t — and get his tips for recruiting top marketing talent, giving memorable presentations, and getting greater results from your content marketing and lead gen. Hosts Joel and Heike also ask Kyle, author of Twitter Marketing For Dummies, about the future of Twitter.
Joe Pulizzi, founder of the Content Marketing Institute and a driving force in the global content marketing movement, shares his latest rants and raves on content marketing. Listen as he shares new research, content marketing career advice, and useful tips for content creation. If you’re interested in getting greater results from your content strategy, you’ll want to hear this episode with the godfather of content marketing. He began using the term “content marketing” in 2001!