Jeanniey Mullen, VP of Marketing at NOOK by Barnes & Noble, talks about her tried-and-true customer acquisition strategies — including how to create vibrant social media communities, delivering ROI through innovative marketing emails, and how to develop strategic partnerships with other likeminded companies. In this episode, Jeanniey talks about how a shared love of reading is the key to unlocking the NOOK audience, and how her marketing efforts tap into that shared passion.
CMO of G2Crowd Adrienne Weissman sits down with the Marketing Cloudcast to talk about selling and buying B2B software in an increasingly complex market, and how marketers can leverage a small team in a big way.
Litmus Research Director Chad White joins us for an email-centric episode. We cover the latest mobile trends, the most creative ideas current in email, and why email marketers don't get enough respect - but should.
DonorsChoose CMO Katie Bisbee talks about the cornerstones of her digital marketing strategy, and how DonorsChoose uses creative techniques to capture donor attention to their high-ROI email program (targeting by last name, anyone). This is our inaugural episode of the Marketing Cloudcast.