Jacob Morgan, author of "The Employee Experience Advantage," joins the show. Employee experience is more than an HR responsibility. It’s now a heavy-hitting marketing differentiator. Listen as Jacob explains the research behind his latest book — in which he analyzed 252 organizations on their culture, technology, and space. You’ll learn how a better employee experience can directly affect the success of your company, and what you can do as a marketer to identify employee experience gaps and leverage company culture as part of your brand.
Kraig Swensrud, founder and CMO of GetFeedback, joins the podcast. Customer surveys can seem a little antiquated in an age where every click tells us about customers’ behavior and intent. But many marketers fail to ask customers real-time questions about their experiences in moments that matter — and they lose customers in the process. Listen as Kraig explains why you should modernize your view of customer feedback (hint: it’s all about brevity and mobility) and how to ask the right questions for actionable results.
Douglas Burdett, host of the Marketing Book Podcast, joins the show. We all know, deep down inside, that we’ve gotta start reading more. But it’s hard to fit into our schedules, or to even know what to read once we make the time. Douglas reads a book (usually about marketing) every single week, and he’s armed with tips and stories to make the most of your quality time with books. Start making reading a habit again with this episode of the Marketing Cloudcast.
Rob Garf, Vice President of Industry Strategy and Insights for Salesforce Commerce Cloud, joins the show. Insanely disruptive forces like Amazon, mobile payments, and price transparency are changing the way consumers purchase and retailers make their money. With 20 years of global retail experience as a practitioner, analyst, and consultant, Rob sheds light on the biggest transformations in retail. He also explains the latest retail transformation data from a new Salesforce and Accenture report. Not in retail marketing? These transformations are coming to your industry soon, so listen up.
Jay Acunzo, keynote speaker and host of the Unthinkable podcast, joins Heike and Joel. In your daily job as a marketer, how often do you get to use your creative intuition? Jay says if you want to to differentiate yourself — and your marketing — you need to flex your creative muscle. Listen as he describes his tips to break through all the similar (and pointless) noise in your industry and stop playing it safe. “You find the framework, but then you have to break the framework,” he advises. And that means busting through so-called best practices to find what’s best for you. Ready to be pushed creatively? Press play on this episode now.
Jeff Julian, author of "Agile Marketing: Building Endurance for Your Content Team," joins the Cloudcast. Are your marketing efforts feeling a little stagnant or less-than-successful? Agile marketing may be just the approach you need. Listen as Jeff explains how this software methodology can be applied to the marketing tactics we use every day, from content creation to video and beyond. Jeff shares why Agile marketing is a major buzzword for 2017 and tips to start thinking like a more well-rounded Agile marketer.
Marissa Kraines, Senior Manager of Strategic Events at Salesforce, joins Heike and Joel to discuss event marketing. Events can be a game changer for your marketing because they bring your customer experience to life. In this episode, listen as one of Salesforce’s own event marketers describes how she stays organized during busy event seasons, uses social media and content to drive attendance, and gets the right customers in the room. If you’re looking to plan and promote a successful event while maintaining your sanity, consider this your insider guide.
Lisa Nicholas, Senior Vice President and Chief Digital Officer at Amplify Credit Union, joins the show. In this episode, Heike and Joel talk with Lisa about the real challenges and successes her team faced while moving away from traditional marketing channels to digital. Amplify has also transformed its marketing to focus on unique customer journeys. So how did Lisa do it? Hear her tips for efficiently using lead nurturing, Facebook custom audiences, and email marketing so you can spend less time doing busy work — and more time polishing your overall customer journey strategy.
Andy Crestodina, co-founder and strategic director of Orbit Media and all-around website expert, joins the Cloudcast. In this episode, Andy talks about the importance of your company’s website — it’s the one piece of digital real estate you actually own. With that in mind, he shares tips for web design, copy, headlines, and more that any marketer can implement right away. If you’re ready to increase conversions from your site and bring its look into 2017, look no further than this episode.
Alicia Garibaldi, Associate Director of B2B Marketing at Glassdoor, joins the show. Heike and Joel ask Alicia about her experience at the intersection of employer branding and content marketing to help you make the most of your content — and attract not only new customers, but also top talent to work at your company. Alicia describes several of Glassdoor’s top-performing content campaigns and explains why a content-first approach to events will work wonders.
Noah Fleming, bestselling author and consultant, joins us to talk about his new book "The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions." Noah says marketers are too focused on customer acquisition instead of long-term customer value. In this episode, he shares science-backed ways to increase customer loyalty and make it a core part of your marketing strategy. He also explains why more marketing leaders should plan for the end of the customer experience (not just the beginning and middle), and he talks about the moments when it’s not so appropriate to ask customers to purchase.
Vala Afshar, Chief Digital Evangelist at Salesforce and author of "The Pursuit of Social Business Excellence," joins the Marketing Cloudcast. Vala shares statistics and data from the State of the Connected Customer research to help you better understand your customers’ wants and needs in 2017. Based on a survey of 7,000 consumers and business buyers worldwide, Vala shares the key points that are most relevant to digital marketers — and explains how we can use the data to improve every customer’s experience, whether you work in B2B or B2C marketing.
Luke Ball, Senior Director of Product Management at Salesforce, joins Joel and Heike on the Cloudcast. Luke knows social tools better than anyone else. He says we’ve reached a new stage in the evolution of social media — where social has evolved and matured into something much more powerful than just another publishing tool. Listen as Luke explains why social has grown up and how you can use social media more effectively in your marketing — by implementing better customer service practices, learning more from your data, and listening more thoroughly to your customers.
The Marketing Cloudcast talks with Caitlin Angeloff, Head of Global Social Strategy and Operations at DocuSign. Whether you’re marketing a B2B product like DocuSign or a hair product, your customers are people — and social media channels are more popular with most people today than ever before.
Social media now accounts for a third of all time spent online. So listen and learn a few best practices from Caitlin’s experience managing social for a highly successful B2B brand as you plan your own social strategy for 2017. She covers making the most of a small team; primary uses at DocuSign for Facebook, Twitter, and LinkedIn; and how to evangelize the social media investment at your company.
Karen Lee, Associate Director of Digital and Social at Stanford Graduate School of Business, joins the show. Marketing an educational institution brings unique challenges: fragmented audiences, a lengthy customer lifecycle, and the need to serve a broad, global community. Listen as Karen shares useful tips and creative suggestions from her experience marketing to Stanford’s various social media audiences.
Josh Driver, founder and president of the nonprofit group Open for Service, joins the Marketing Cloudcast. Looking for tips to spread your nonprofit’s message despite limited resources of budget and headcount? Listen as Josh explains this Indianapolis-based effort for people to support businesses that open their doors for everyone — and how he got the word out through social media, a simple mobile app, and word of mouth marketing.
Michele Linn, VP of Content at Content Marketing Institute, joins the podcast. CMI recently released its seventh annual B2B content marketing report. Michele shares critical data from that report to guide B2B marketers in their content strategies for 2017. You’ll learn the biggest content marketing pitfalls to avoid, how to guarantee long-term results from your content, and why email is the most important content distribution channel — all based on the latest data.
Ryan Holiday, bestselling author of Growth Hacker Marketing, joins the show. Why have innovative companies like Facebook foregone a traditional marketing department in favor of a growth department? Listen as Ryan — who’s also former director of marketing for American Apparel — explains what your company can learn from today’s hottest startups, no matter your industry, business size, or audience.
Shana Pearlman, Content Marketing Manager at Mulesoft, joins the show. If you’re in B2B, you know that content marketing for this audience presents unique challenges. Listen as Shana, veteran content expert and B2B marketer, explains her best practices and real examples for content creation and distribution. You’ll learn how to get more value (and more credit from sales!) from the time and resources you invest in every piece of content.
Greg Murphy, Salesforce Product Manager, Mobile, joins the Marketing Cloudcast. You probably already focus on making all your marketing more mobile — but are you leveraging SMS or text campaigns yet? In this episode, Greg shares advice for getting started with an SMS marketing program, examples of successful texts from brands, and tips for becoming more creative when engaging mobile consumers.
Jesse Noyes, Senior Director of Marketing at Upserve, shares his career advice for marketers at every stage of their careers. Thinking about pursuing a new job or settling into a brand-new one — or somewhere in between? Listen as Jesse explains his best networking, learning, and promotion-earning tips.
Brian Solis is Principal Analyst at Altimeter Group and the award-winning author of books like "X: The Experience When Business Meets Design." In this episode, Brian joins the Cloudcast to share Altimeter’s latest research on the state of influencer marketing today, based on an in-depth survey of both marketers and influencers. You’ll learn how to research potential influencers on channels like Instagram, Snapchat, and YouTube for your company, best practices for interacting with influencers, and why influencer marketing is so different from traditional PR and celebrity-endorsement tactics.
Chief Content Officer of MarketingProfs and best-selling author Ann Handley joins the Cloudcast. In this episode, Ann shares her top writing tips to help marketers sharpen their skills, whether they work in content marketing, social media, email, or marketing leadership. Ann also explains why great writing continues to be the foundation of great marketing — today more than ever, as we live in a world of content saturation.
Author and marketing consultant Kate Talbot joins the Cloudcast to talk her latest book, "Oh Snap! You Can Use Snapchat for Business." Ready or not, here Snapchat comes — and it now boasts more monthly active users than Twitter. It’s time to create a plan for how Snapchat fits in with your overall marketing strategy, so the Snapchat expert is here to help. In this Snapchat-focused episode, Kate shares tips on Snap storytelling, using geofilters, and getting started if you’re totally new to the channel.
NYT-bestselling author Jonah Berger joins the Cloudcast to talk about his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. Like it or not, all of us are influenced by the words and actions of others — and that’s especially true for what we buy. Jonah explains the psychology behind this truth and shares how marketers can harness the power of social influence to reach a broader audience. Get ready to take notes on the most effective word-of-mouth marketing tactics, according to an influence expert and marketing professor at the Wharton School at the University of Pennsylvania.