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The Marketing Cloudcast

The marketing podcast from Salesforce. For marketers who lead the way.
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Apr 19, 2017

Sarah Hill, CEO and Chief Storyteller at StoryUP, joins Heike and Joel. Virtual reality (VR) and augmented reality (AR) have huge possibilities for reaching consumers. But many marketers still aren’t sure of the best use cases for these tools — or how difficult they are to implement.

Listen as Sarah explains why VR should ultimately be a tool for empathy; how VR should be used for depth, not reach; and what you need to get started inexpensively. She also explains several real-world examples that prove why VR deserves a role in your video and storytelling strategy.

Resources for this episode:

StoryUP's website: http://www.story-up.com/

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

 

Apr 12, 2017

Rick Kenney, Head of Consumer Insights at Commerce Cloud, is our guest. When it comes to marketing, data beats opinions, right? We’re fortunate as modern marketers to have access to trillions of data points, so we might as well see what the numbers say.

In this episode, Rick breaks down the latest research on how, where, and why consumers are shopping, based on the latest Shopping Index rom Commerce Cloud. From the increase in mobile purchases to showing stronger buying intent, learn about the buying behaviors to which your marketing efforts must cater.

Resources for this episode:

Shopping Index: http://www.demandware.com/shopping-index/

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

Apr 5, 2017

David DeVore, founder and CEO of StoryPorts, joins Heike and Joel on the Cloudcast. Does your email marketing strategy need some polish? Listen as David — an adviser on email to some of the world’s largest companies — explains his personal tips to help your emails stand out in the inbox crowd. You’ll also learn the latest on interactive content in email, personalization, and upcoming email trends so you can stay ahead of the curve.

Mar 29, 2017

Jacob Morgan, author of "The Employee Experience Advantage," joins the show. Employee experience is more than an HR responsibility. It’s now a heavy-hitting marketing differentiator. Listen as Jacob explains the research behind his latest book — in which he analyzed 252 organizations on their culture, technology, and space. You’ll learn how a better employee experience can directly affect the success of your company, and what you can do as a marketer to identify employee experience gaps and leverage company culture as part of your brand.

Mar 22, 2017

Kraig Swensrud, founder and CMO of GetFeedback, joins the podcast. Customer surveys can seem a little antiquated in an age where every click tells us about customers’ behavior and intent. But many marketers fail to ask customers real-time questions about their experiences in moments that matter — and they lose customers in the process. Listen as Kraig explains why you should modernize your view of customer feedback (hint: it’s all about brevity and mobility) and how to ask the right questions for actionable results.

Mar 15, 2017

Douglas Burdett, host of the Marketing Book Podcast, joins the show. We all know, deep down inside, that we’ve gotta start reading more. But it’s hard to fit into our schedules, or to even know what to read once we make the time. Douglas reads a book (usually about marketing) every single week, and he’s armed with tips and stories to make the most of your quality time with books. Start making reading a habit again with this episode of the Marketing Cloudcast.

Mar 8, 2017

Rob Garf, Vice President of Industry Strategy and Insights for Salesforce Commerce Cloud, joins the show. Insanely disruptive forces like Amazon, mobile payments, and price transparency are changing the way consumers purchase and retailers make their money. With 20 years of global retail experience as a practitioner, analyst, and consultant, Rob sheds light on the biggest transformations in retail. He also explains the latest retail transformation data from a new Salesforce and Accenture report. Not in retail marketing? These transformations are coming to your industry soon, so listen up.

Mar 1, 2017

Jay Acunzo, keynote speaker and host of the Unthinkable podcast, joins Heike and Joel. In your daily job as a marketer, how often do you get to use your creative intuition? Jay says if you want to to differentiate yourself — and your marketing — you need to flex your creative muscle. Listen as he describes his tips to break through all the similar (and pointless) noise in your industry and stop playing it safe. “You find the framework, but then you have to break the framework,” he advises. And that means busting through so-called best practices to find what’s best for you. Ready to be pushed creatively? Press play on this episode now.

Feb 22, 2017

Jeff Julian, author of "Agile Marketing: Building Endurance for Your Content Team," joins the Cloudcast. Are your marketing efforts feeling a little stagnant or less-than-successful? Agile marketing may be just the approach you need. Listen as Jeff explains how this software methodology can be applied to the marketing tactics we use every day, from content creation to video and beyond. Jeff shares why Agile marketing is a major buzzword for 2017 and tips to start thinking like a more well-rounded Agile marketer.

Feb 15, 2017

Marissa Kraines, Senior Manager of Strategic Events at Salesforce, joins Heike and Joel to discuss event marketing. Events can be a game changer for your marketing because they bring your customer experience to life. In this episode, listen as one of Salesforce’s own event marketers describes how she stays organized during busy event seasons, uses social media and content to drive attendance, and gets the right customers in the room. If you’re looking to plan and promote a successful event while maintaining your sanity, consider this your insider guide.

Feb 8, 2017

Lisa Nicholas, Senior Vice President and Chief Digital Officer at Amplify Credit Union, joins the show. In this episode, Heike and Joel talk with Lisa about the real challenges and successes her team faced while moving away from traditional marketing channels to digital. Amplify has also transformed its marketing to focus on unique customer journeys. So how did Lisa do it? Hear her tips for efficiently using lead nurturing, Facebook custom audiences, and email marketing so you can spend less time doing busy work — and more time polishing your overall customer journey strategy.

Feb 1, 2017

Andy Crestodina, co-founder and strategic director of Orbit Media and all-around website expert, joins the Cloudcast. In this episode, Andy talks about the importance of your company’s website — it’s the one piece of digital real estate you actually own. With that in mind, he shares tips for web design, copy, headlines, and more that any marketer can implement right away. If you’re ready to increase conversions from your site and bring its look into 2017, look no further than this episode.

Jan 18, 2017

Alicia Garibaldi, Associate Director of B2B Marketing at Glassdoor, joins the show. Heike and Joel ask Alicia about her experience at the intersection of employer branding and content marketing to help you make the most of your content — and attract not only new customers, but also top talent to work at your company. Alicia describes several of Glassdoor’s top-performing content campaigns and explains why a content-first approach to events will work wonders.

Jan 11, 2017

Noah Fleming, bestselling author and consultant, joins us to talk about his new book "The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions." Noah says marketers are too focused on customer acquisition instead of long-term customer value. In this episode, he shares science-backed ways to increase customer loyalty and make it a core part of your marketing strategy. He also explains why more marketing leaders should plan for the end of the customer experience (not just the beginning and middle), and he talks about the moments when it’s not so appropriate to ask customers to purchase.

Jan 4, 2017

Vala Afshar, Chief Digital Evangelist at Salesforce and author of "The Pursuit of Social Business Excellence," joins the Marketing Cloudcast. Vala shares statistics and data from the State of the Connected Customer research to help you better understand your customers’ wants and needs in 2017. Based on a survey of 7,000 consumers and business buyers worldwide, Vala shares the key points that are most relevant to digital marketers — and explains how we can use the data to improve every customer’s experience, whether you work in B2B or B2C marketing.

Dec 28, 2016

Luke Ball, Senior Director of Product Management at Salesforce, joins Joel and Heike on the Cloudcast. Luke knows social tools better than anyone else. He says we’ve reached a new stage in the evolution of social media — where social has evolved and matured into something much more powerful than just another publishing tool. Listen as Luke explains why social has grown up and how you can use social media more effectively in your marketing — by implementing better customer service practices, learning more from your data, and listening more thoroughly to your customers.

Dec 21, 2016

The Marketing Cloudcast talks with Caitlin Angeloff, Head of Global Social Strategy and Operations at DocuSign. Whether you’re marketing a B2B product like DocuSign or a hair product, your customers are people — and social media channels are more popular with most people today than ever before.

Social media now accounts for a third of all time spent online. So listen and learn a few best practices from Caitlin’s experience managing social for a highly successful B2B brand as you plan your own social strategy for 2017. She covers making the most of a small team; primary uses at DocuSign for Facebook, Twitter, and LinkedIn; and how to evangelize the social media investment at your company.

Dec 14, 2016

Karen Lee, Associate Director of Digital and Social at Stanford Graduate School of Business, joins the show. Marketing an educational institution brings unique challenges: fragmented audiences, a lengthy customer lifecycle, and the need to serve a broad, global community. Listen as Karen shares useful tips and creative suggestions from her experience marketing to Stanford’s various social media audiences.

Dec 7, 2016

Josh Driver, founder and president of the nonprofit group Open for Service, joins the Marketing Cloudcast. Looking for tips to spread your nonprofit’s message despite limited resources of budget and headcount? Listen as Josh explains this Indianapolis-based effort for people to support businesses that open their doors for everyone — and how he got the word out through social media, a simple mobile app, and word of mouth marketing.

Nov 30, 2016

Michele Linn, VP of Content at Content Marketing Institute, joins the podcast. CMI recently released its seventh annual B2B content marketing report. Michele shares critical data from that report to guide B2B marketers in their content strategies for 2017. You’ll learn the biggest content marketing pitfalls to avoid, how to guarantee long-term results from your content, and why email is the most important content distribution channel — all based on the latest data.

Nov 23, 2016

Ryan Holiday, bestselling author of Growth Hacker Marketing, joins the show. Why have innovative companies like Facebook foregone a traditional marketing department in favor of a growth department? Listen as Ryan — who’s also former director of marketing for American Apparel — explains what your company can learn from today’s hottest startups, no matter your industry, business size, or audience.

Nov 16, 2016

Shana Pearlman, Content Marketing Manager at Mulesoft, joins the show. If you’re in B2B, you know that content marketing for this audience presents unique challenges. Listen as Shana, veteran content expert and B2B marketer, explains her best practices and real examples for content creation and distribution. You’ll learn how to get more value (and more credit from sales!) from the time and resources you invest in every piece of content.

Nov 9, 2016

Greg Murphy, Salesforce Product Manager, Mobile, joins the Marketing Cloudcast. You probably already focus on making all your marketing more mobile — but are you leveraging SMS or text campaigns yet? In this episode, Greg shares advice for getting started with an SMS marketing program, examples of successful texts from brands, and tips for becoming more creative when engaging mobile consumers.

Nov 2, 2016

Jesse Noyes, Senior Director of Marketing at Upserve, shares his career advice for marketers at every stage of their careers. Thinking about pursuing a new job or settling into a brand-new one — or somewhere in between? Listen as Jesse explains his best networking, learning, and promotion-earning tips.

Oct 26, 2016

Brian Solis is Principal Analyst at Altimeter Group and the award-winning author of books like "X: The Experience When Business Meets Design." In this episode, Brian joins the Cloudcast to share Altimeter’s latest research on the state of influencer marketing today, based on an in-depth survey of both marketers and influencers. You’ll learn how to research potential influencers on channels like Instagram, Snapchat, and YouTube for your company, best practices for interacting with influencers, and why influencer marketing is so different from traditional PR and celebrity-endorsement tactics.

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