The Marketing Cloudcast

The Marketing Cloudcast is the marketing podcast from Salesforce.
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The Marketing Cloudcast




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Oct 26, 2016

Brian Solis is Principal Analyst at Altimeter Group and the award-winning author of books like "X: The Experience When Business Meets Design." In this episode, Brian joins the Cloudcast to share Altimeter’s latest research on the state of influencer marketing today, based on an in-depth survey of both marketers and influencers. You’ll learn how to research potential influencers on channels like Instagram, Snapchat, and YouTube for your company, best practices for interacting with influencers, and why influencer marketing is so different from traditional PR and celebrity-endorsement tactics.

Oct 19, 2016

Chief Content Officer of MarketingProfs and best-selling author Ann Handley joins the Cloudcast. In this episode, Ann shares her top writing tips to help marketers sharpen their skills, whether they work in content marketing, social media, email, or marketing leadership. Ann also explains why great writing continues to be the foundation of great marketing — today more than ever, as we live in a world of content saturation.

Oct 12, 2016

Author and marketing consultant Kate Talbot joins the Cloudcast to talk her latest book, "Oh Snap! You Can Use Snapchat for Business." Ready or not, here Snapchat comes — and it now boasts more monthly active users than Twitter. It’s time to create a plan for how Snapchat fits in with your overall marketing strategy, so the Snapchat expert is here to help. In this Snapchat-focused episode, Kate shares tips on Snap storytelling, using geofilters, and getting started if you’re totally new to the channel.

Sep 28, 2016

NYT-bestselling author Jonah Berger joins the Cloudcast to talk about his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. Like it or not, all of us are influenced by the words and actions of others — and that’s especially true for what we buy. Jonah explains the psychology behind this truth and shares how marketers can harness the power of social influence to reach a broader audience. Get ready to take notes on the most effective word-of-mouth marketing tactics, according to an influence expert and marketing professor at the Wharton School at the University of Pennsylvania.

Sep 21, 2016

Tim Kopp, Venture Partner at Hyde Park Venture Partners, former CMO of ExactTarget, and all-around marketing visionary joins the Marketing Cloudcast for a very special 50th episode. What skills do today’s best marketers possess? What sets their strategies apart? And how can marketing leaders craft a company culture and ethos that attract significant talent to their teams? Listen as Tim explains why there’s never been a better time to be in marketing and shares his inspirational vision for the future of the profession.

Sep 14, 2016

Cal Newport, author of "Deep Work," an instant WSJ bestseller and Amazon’s Best Business Book for January 2016, joins the podcast. Does it feel harder than ever to stay on top of your job responsibilities as a marketer? Cal says most people have lost the ability to deeply focus — spending their days in a frantic blur of e-mail and social media, not realizing there’s a better way. In this episode, Cal explains how to transform your daily habits and cultivate a deep work ethic to be the best, most productive marketer you can be.

Sep 7, 2016

Dan Hanrahan, Founder and CEO at Sigstr, joins the show. Dan explains how to start benefiting from an underappreciated — but highly profitable — marketing channel: the employee email signature. The average employee sends 10K emails in a year. Is your company using that free real estate wisely? Hear Dan’s tips to get started now, plus learn the types of content that work best in signatures.

Aug 31, 2016

Mark Schaefer, author of "The Content Code," marketing consultant, and speaker joins the Cloudcast. Mark shares practical strategies for getting more results from your content marketing investments. He also explains why he believes sharing is moving away from public social media to private messaging and how to grow advocacy among your “alpha audience” customers.

Aug 24, 2016

Universal Music Group's Vice President of Consumer Relationship Marketing, Angela Sanchez, joins the podcast. Angela manages consumer marketing for some of the world’s biggest music artists. She shares her perspective on reaching people on social, mobile, and email in an increasingly noisy (yes, literally!) landscape. We also ask her how the music industry is changing, thanks to artists managing an always-on presence through channels like Snapchat.

Aug 17, 2016

Todd Lebo, Chief Marketing Officer at Ascend2, joins the podcast. Ascend2 publishes research reports on digital marketing tactics and channels. Listen as Todd shares his company’s latest data on content strategies, what’s helping the most successful marketers get ahead, and why boldness pays off.

Aug 10, 2016

Shel Israel is author of the forthcoming "Beyond Mobile: Life After Smartphones" and an expert in emerging technology’s impact on business and life. If it feels harder to keep up with the pace of tech innovation, you’re not alone. Peer product reviews, Snapchat, AR and VR, and contextual marketing are all affecting the customer experience of today — and tomorrow. Is your marketing ready? Listen to this episode of the Marketing Cloudcast for Shel’s preview of the latest consumer technologies and what they mean for our professional and personal lives.

Aug 3, 2016

LinkedIn's Global Content Marketing Leader, Jason Miller, joins the Cloudcast. The biggest LinkedIn mistake marketers can make is assuming LinkedIn is just for jobs. From his unique vantage point, Jason shares crucial and clever advice about creating, publishing, and promoting content on LinkedIn and SlideShare. If you’ve ever wondered how to get more from marketing on LinkedIn, this episode is for you.

Jul 27, 2016

Lindsay Siovaila, Lead Solutions Developer at Salesforce, joins the show. Lindsay is Salesforce’s resident expert in designing emails and landing pages. In this episode of the Cloudcast, she takes us through top email design trends for 2016, a preview of holiday email innovation, and her own best practices to help marketers make the most of personalization and mobile.

Jul 20, 2016

Brad Haller, social media specialist at Mercy, is our guest. Mercy is a health system that’s completely refocused its social media strategy around patients. Brad takes us through Mercy’s approach to sharing real human stories that elicit emotional responses on social media. You’ll learn how you can engage with your customers on social in a more personable way, inspiring greater engagement and loyalty.

Jul 13, 2016

Rebecca Lieb — marketing analyst, author, and advisor — dives into current research on industry-leading content strategy and connected experiences. Seems like everyone’s doing content marketing nowadays, so what are marketers still getting wrong about it? Listen as Rebecca explains how marketers can improve their existing content strategies, and hear her vision for contextual content of the future.

Jul 6, 2016

Joe Ciarallo, Senior Director of PR at Salesforce, joins the Marketing Cloudcast. What’s the state of public relations in an influencer-saturated, content marketing world? Listen as Joe explains the state of PR in 2016 and what digital marketers need to know about attracting their customers — and media outlets — across current and emerging channels.



Jun 29, 2016

Beyond Meat’s Director of Marketing, Will Schafer, joins the Marketing Cloudcast. So, what can you learn about marketing from a vegan meat company? Listen as Will explains how Beyond Meat has turned customer-generated visual content, social media buzz, and authenticity into more sales. Hear his must-have tips on brand messaging, leveraging influencers, adding email marketing to the mix, and more.

Jun 15, 2016

Kyle Christensen, VP of Marketing at Invoca, joins the Marketing Cloudcast. Increasingly, marketers recognize that mobile devices are the central point in the customer journey. But what about phone calls on those mobile devices? Are customers telling you important things that get lost forever? Listen as Kyle explains how to tie phone conversations into digital customer profiles and how to make your tradeshows more effective.

Jun 8, 2016

Chris Howard, VP of Digital Strategy and Design at Calamos Investments, joins the Marketing Cloudcast. Calamos is a global investment management firm that has seen incredible success from personalizing content for its audience: financial advisers. Nowadays, marketers have data on everything — but what’s the point if customers aren’t happier? Listen as Chris shares his best strategies for email marketing, data-centric personalization, and content.

Jun 1, 2016

Ken Knitter, Social Media Director of Bombardier, joins the Marketing Cloudcast. Bombardier is a multinational aerospace and transportation company. So how does it rock B2B social media marketing? In this episode, hear Ken explain how his team tackles social media and audience engagement with creative campaigns, exciting visuals, and focus on the right channels.

May 25, 2016

James Dearsley, founder of the Digital Marketing Bureau and expert in virtual reality (VR), shares what digital marketers need to know about VR — as well as real-life examples of brands who have used it. We also ask: What’s the difference between VR and AR? What industries are especially suited to VR applications? How does Facebook’s 360 video factor in? It’s all in this episode of the Marketing Cloudcast.

May 18, 2016

Yeva Roberts, Director, Salesforce Solutions Alliances, PrintingForLess, joins the Marketing Cloudcast. In this episode, learn what’s driving the print and direct mail renaissance from a print marketing expert. Listen as Yeva shares practical ways that digital marketers can create clever, perfectly timed direct mail pieces as part of the customer journey.

May 4, 2016

The Marketing Cloudcast talks with Catherine Wood. Catherine hasmade her career in retail and lifestyle marketing, working asdirector of relationship marketing for andHauteLook, and senior marketing manager for Disney Media Networksand Games. In this episode, Joel and Heike look at the entirecustomer journey from Disney’s perspective, discover Catherine’smost tried-and-true strategies for customer lifecycle marketing,and consider what channels marketers might mistakenly beoverlooking.

Apr 27, 2016

Holly Wright, Email Marketing Manager at Phoenix Direct, joins the Marketing Cloudcast. If you’re in digital marketing, you know measurement and data reign supreme. In this episode, Holly takes us through the pitfalls of email marketing metrics, showing us which metrics to avoid and which to measure consistently. She also explains how to run a true A/B test, best practices for growing email subscribers, and why email absolutely shouldn’t live in a silo.

Apr 20, 2016

Todd Cameron, head of content and strategy at TapInfluence and co-host of Influence Pros Podcast, joins the Marketing Cloudcast. If you’ve been hearing more about influencer marketing, you’re not alone — it’s a tactic of major interest in 2016. In this episode, Todd explains why working with influencers is valuable for businesses of all sizes, even if you’re not working with Kardashians or spending millions. He also shares how influencers’ content can be measured, what types of content they may create, and real-world examples of how it all works.

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