Info

The Marketing Cloudcast

The marketing podcast from Salesforce. For marketers who lead the way.
RSS Feed
The Marketing Cloudcast
2018
June
May
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jun 14, 2018

What you need to know about Day 3 of Salesforce Connections - Thursday June 14th. Learn more at salesforce.com/connections

Jun 13, 2018

What you need to know about Day 2 of Salesforce Connections - Wednesday June 13th. Learn more at salesforce.com/connections

Jun 12, 2018

What you need to know about Day 1 of Salesforce Connections - Tuesday June 12th. Learn more at salesforce.com/connections

May 30, 2018

Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 12-14 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are planning to attend or not, this episode will share tips and tricks on how to get the most out of this event. We also had the pleasure of interviewing Salesforce thought leaders: Matthew Sweezey, Principal of Marketing Insights, and Vala Afshar, Chief Digital Evangelist. They share their thoughts on the state of marketing in 2018 and beyond. You can register and learn more about Salesforce Connections 2018 at salesforce.com/connections.

May 17, 2018

We're talking about the future of marketing and how Google and Salesforce are coming together to empower marketers with cross-channel insights. Guests Stefano Menti, Product Lead for Google Analytics 360; Armita Peymandoust, VP of Product at Salesforce; and Jon Suarez Davis, Chief Strategy Officer at Salesforce Marketing Cloud; to discuss how this groundbreaking partnership truly changes the game for marketers. Learn more at salesforce.com/google.

 
 

 

 
May 3, 2018

Learn how meaningful relationships and purpose-driven marketing can lead to a successful career.

Join us for an inspiring episode filled with life lessons from the C suite. We spent time with Spencer Rice former CMO of SoulCycle and current CEO of Life Shop. We talked about his career, learnings and reflections on what it was like to lead a marketing team for one of world’s most iconic brands.


Tweet @CollinsMeMegan or @crozul with your thoughts on this episode or ideas for a future topic.

Mar 28, 2018

This week, we talk to our lead copywriters at Salesforce, Pres Maxson and Ryan Felton, to learn how copywriting can influence a brand with its ability to add the human elements of passion and creativity.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Feb 1, 2018

This week on the latest Marketing Cloudcast episode we dive into the world of Product Marketing. We talk with Eric Stahl, Product Marketing veteran and Salesforce Marketing Cloud's Senior Vice President of Product Marketing. We’ll learn how Product Marketing impacts key components of an organization.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Jan 15, 2018

While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex Membrillo, CEO of Cardinal Digital Marketing, and Matthew Hutchinson, Senior Director of Product Marketing at Salesforce, to find out what they’re doing to bring a fresh approach to medical marketing.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Dec 21, 2017

In this episode of the Marketing Cloudcast we speak with email deliverability experts from Return Path, Julia Petre, Director of Partner Services, and Tyler Maschger, US Sales Manager, as well as our very own Alex Soto, Director of Deliverability and ISP Relations at Salesforce Marketing Cloud. They’ll share the importance of email deliverability, helpful tips, and best practices that will help you stay off the email naughty list.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Dec 6, 2017

We all took part in, or at least witnessed, Cyber Week in some way, shape or form. But according to Rick Kenney, head of consumer insights for Salesforce Commerce Cloud, he’s “never seen a holiday season grow this dramatically.” The growth from the Holiday Cyber Week will influence your entire year and is something we need to pay attention to. In this episode, Rick shares his thoughts on key trends we saw this season. Spoiler alert: if you can make socks exciting, you are doing something right.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Nov 29, 2017

What do the Pope, rainbow bagels, and Shih-Tzu puppies have in common? Tune in to find out. During this week’s Marketing Cloudcast episode, you'll learn from Meg Connolly, who is blazing trails when it comes to social media marketing. She has managed wildly successful social media campaigns that landed her free advertising spots on network television during the Super Bowl and represents some of the most successful influencers in the business.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Nov 22, 2017

Trailblazers from across the globe come together each year for a little event called Dreamforce - where Disneyland meets Techland. It's actually the world’s largest tech event, where the most innovative brands, companies and minds gather for an amazing reunion with our customers, partners, employees, and key stakeholders. This episode gives an inside look at three marketers as they share their biggest takeaways - Dave Smith, Matt Thompson, and Jennifer McClelland. 

Nov 15, 2017

After hosting more than 100 Marketing Cloudcast episodes, Heike Young reflects on what she’s learned from talking with all those marketing leaders. You’ll hear tales about the quirks of technology, challenges we all face in the marketing industry, and why a dose of simple kindness may be the best career advice.

Tweet @youngheike to stay in touch, and let @marketingcloud know your thoughts on this episode or ideas for a future topic. And welcome @CollinsMeMegan and @CRozul to the show!

Nov 1, 2017

Master podcaster Jay Acunzo explains why podcasting is the art of intimacy at scale — and what LeBron James shoes and green smoothies have to do with it. Want to learn how to sell the idea of a podcast to your boss, craft an unforgettable hook, or market the heck out of an existing show? It’s all here.

Even if you’re not thinking about starting a podcast for marketing, Jay’s advice applies to your holistic content strategy and long-term audience growth, too.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Oct 18, 2017

Podcasting is dramatically on the rise. You know this; you're listening to a podcast right now. But across all Americans, nearly one in four have listened to a podcast in the past month — which presents an incredible opportunity for marketers to reach their audiences in a new, highly personal way. 

In this episode of the Marketing Cloudcast, join us as we go "meta" with Brian Peters, host of the Science of Social Media, about whether or not a podcast belongs in your marketing strategy, how to get it off the ground, and how to create episodes your customers will love

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Oct 3, 2017

Believe it or not, Black Friday will be here next month! In this episode, Salesforce Sr. Director of Product Marketing Ron Pereira shares the hottest marketing trends leading into the 2017 holiday season, new data on shopper behavior, and cross-channel strategies to help you get more from your holiday results. And this episode is not just for retail marketers. The holidays are on every consumer's mind from November to January, so use these tips to infuse every marketing message with seasonal relevancy and cheer.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Sep 20, 2017

Joe Pulizzi, founder of the Content Marketing Institute and the veritable godfather of content marketing, is this week's guest. Joe and Robert Rose have just released their new book "Killing Marketing," and the concepts are a breath of fresh air for anyone who feels their content marketing efforts getting stale. Listen as Joe candidly explains, as only he can, how certain parts of your marketing strategy deserve to be killed and how you can build a thriving business — and career — as a strategic marketer.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Sep 6, 2017

Have you seen mountains, waterfalls, and a National Parks look in Salesforce's new branding and wondered how all of it came to be? We interviewed Simon Mulcahy, Chief Marketing Officer at Salesforce, and Colin Fleming, our Chief Creative Officer, on the behind-the-scenes story of this major brand initiative. In the process, you'll get some practical tips for your own rebranding, plus ideas on how to make creative ideas actually happen in a business.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Aug 30, 2017

Heike shares a quick update about the next several Marketing Cloudcast episodes, along with a preview of next week's interview with Simon Mulcahy, Salesforce's Chief Marketing Officer.

Have 60 seconds to give the Marketing Cloudcast a review on iTunes? We'd greatly appreciate it, as it helps more marketers like you discover the show!

Tweet @youngheike or @marketingcloud with your thoughts on the Marketing Cloudcast or what you'd like to hear about next.

Aug 23, 2017

Reviewing data and numbers is a key part of almost every marketing job today. Yet many of us went into marketing because we like to be creative — not knee-deep in spreadsheets. Listen as two data-loving marketers discuss how they make data-driven decisions in their roles and demystify the "data is scary" stigma.

You'll learn from Annie Cushing, founder of Annielytics.com, and Alice Avery, resident number-cruncher at Salesforce (who Heike often turns to with questions). You'll emerge from this episode with takeaways about how and when to involve data in your everyday marketing processes — which will lead to your opinions being backed by data and more successful marketing campaigns.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Aug 16, 2017

A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes. In this episode, hear advice from two real-life marketers who made a mid-career switch to marketing (one from sales, one from journalism) and a career counselor who shares strategic tips on making the switch less terrifying.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Aug 9, 2017

Content marketing has evolved significantly from the days when companies thought, "We'll hire an out-of-work journalist to write blog posts, and bingo — we'll have content marketing." Today, content is all about new contexts (like smart speakers), new roles (like audio and video production), and de-siloed efforts across owned, paid, and earned media. Listen as Rebecca Lieb, one of the world's foremost researchers on content marketing, explains what you need to know about content to stay ahead of the curve and update your strategy for the remainder of 2017 and beyond.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Aug 2, 2017

Email marketing is only as good as your content. Unfortunately, building emails has become extremely cumbersome, with a single email requiring upwards of eight hours of work. If you've got plenty of time to create unique copy for every email, awesome. If you're looking for ways to recycle your best existing content and be more productive, look no further.

David DeVore, founder and CEO of StoryPorts and renowned email expert, shares six of his top places you can look for recycled email marketing content that will save you time and supercharge your campaigns.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Jul 26, 2017

Have we reached peak influencer? People are now quitting their jobs to become full-time Instagram influencers, and self-made YouTube stars are the new Hollywood A-list. All entertainment aside, these influencers present an incredible business opportunity for brands to connect with their audiences through trusted community leaders.

We interview Jackie Sobon (a food blogger, photographer, cookbook author, and social media influencer) to get the influencer's perspective on how marketers can make these partnerships more effective — and what drives her crazy about today's influencer marketing arrangements. We also ask Lee Odden (CEO of TopRank Marketing) about the best marketing KPIs and types of content for influencer relationships, as well as the future of this emerging tactic.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

1 2 3 4 5 Next »