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The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Hostetler and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. Visit us at marketingcloudcast.com, email us at cloudcast@salesforce.com or chat with us on Twitter @marketingcloud.
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Now displaying: Page 1
May 9, 2019

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: https://www.benjamin-david.com/rfm-ebook/

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