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The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Hostetler and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. Visit us at marketingcloudcast.com, email us at cloudcast@salesforce.com or chat with us on Twitter @marketingcloud.
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Now displaying: Page 1
Jul 26, 2017

Have we reached peak influencer? People are now quitting their jobs to become full-time Instagram influencers, and self-made YouTube stars are the new Hollywood A-list. All entertainment aside, these influencers present an incredible business opportunity for brands to connect with their audiences through trusted community leaders.

We interview Jackie Sobon (a food blogger, photographer, cookbook author, and social media influencer) to get the influencer's perspective on how marketers can make these partnerships more effective — and what drives her crazy about today's influencer marketing arrangements. We also ask Lee Odden (CEO of TopRank Marketing) about the best marketing KPIs and types of content for influencer relationships, as well as the future of this emerging tactic.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

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