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The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Hostetler and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. Visit us at marketingcloudcast.com, email us at cloudcast@salesforce.com or chat with us on Twitter @marketingcloud.
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Now displaying: Page 1
May 24, 2017

Scott Wentworth, founder of Wentworth Financial Communications, joins the Cloudcast. At this point, you’re probably sold on the benefits and necessity of content marketing. And you probably know that data and research can throw you a big assist in lending credibility to your content. But what are the best ways to add data to your content plan? Listen as Scott explains why data is now steering the content ship and the best ways to incorporate “show me” data instead of “tell me” opinions in your e-books, blog posts, and more.

Resources for this episode:

Scott's company: http://www.wentworthwriting.com/

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

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