Reviewing data and numbers is a key part of almost every marketing job today. Yet many of us went into marketing because we like to be creative — not knee-deep in spreadsheets. Listen as two data-loving marketers discuss how they make data-driven decisions in their roles and demystify the "data is scary" stigma.
You'll learn from Annie Cushing, founder of Annielytics.com, and Alice Avery, resident number-cruncher at Salesforce (who Heike often turns to with questions). You'll emerge from this episode with takeaways about how and when to involve data in your everyday marketing processes — which will lead to your opinions being backed by data and more successful marketing campaigns.