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The Marketing Cloudcast

The Marketing Cloudcast is the marketing podcast from Salesforce.
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Dec 16, 2015

Author of "Writing Copy For Dummies," Principal of Kranz Communications, and writing professor Jonathan Kranz joins the Marketing Cloudcast. In this episode, hear Jonathan's advice on solving tough marketing challenges: what can marketers do with products and services that are truly difficult to market? Jonathan goes into detail on how to craft a marketing strategy for products that — let's face it — appear boring, complex, or lacking differentiation in the marketplace. He also debunked the one copywriting myth that bugs him above all others.

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