Andrew Barrett, director of deliverability & ISP relations at Salesforce Marketing Cloud, joins the Marketing Cloudcast to answer email marketers’ most frequently asked questions about email deliverability. What’s the current state of deliverability? What do email marketers need to know about top ISPs to ensure that every message ends up in customers’ inboxes? Which ill-advised email practices should they stop doing today? It’s all in this episode of the Marketing Cloudcast.
Scott Roth, Chief Marketing Officer at Return Path, knows the challenges that B2B marketers deal with every day. In this episode, we ask him to explain how he led the rebranding of this B2B data solutions company in the past year, and launched a new content marketing team from scratch. Scott oversees digital advertising, content marketing, events, outbound prospecting, and more at Return Path. Listen up for his practical advice for marketing that serves instead of sells.