Holly Wright, Email Marketing Manager at Phoenix Direct, joins the Marketing Cloudcast. If you’re in digital marketing, you know measurement and data reign supreme. In this episode, Holly takes us through the pitfalls of email marketing metrics, showing us which metrics to avoid and which to measure consistently. She also explains how to run a true A/B test, best practices for growing email subscribers, and why email absolutely shouldn’t live in a silo.
Todd Cameron, head of content and strategy at TapInfluence and co-host of Influence Pros Podcast, joins the Marketing Cloudcast. If you’ve been hearing more about influencer marketing, you’re not alone — it’s a tactic of major interest in 2016. In this episode, Todd explains why working with influencers is valuable for businesses of all sizes, even if you’re not working with Kardashians or spending millions. He also shares how influencers’ content can be measured, what types of content they may create, and real-world examples of how it all works.
Jay Baer, author of the bestselling book "Youtility" and the most retweeted person in the world among digital marketers, joins the Marketing Cloudcast. Jay explains the disruption behind his new book "Hug Your Haters" and explains why marketers must lead the transformation toward better customer service for every individual consumer, be they brand lovers or haters. Jay takes us step-by-step on what this transformation means for us as marketers, and also shares his top social media and presentation delivery tips.
Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins us to talk about the 2016 State of Marketing Report (salesforce.com/stateofmarketing). This report surveyed 4,000 marketers worldwide about their top priorities, challenges, and marketing activities for 2016. In this podcast episode, Mat takes us through the key highlights of the report and shares action steps for marketers based on the data.
Joe Waters, co-author of "Cause Marketing for Dummies," co-host of Cause Talk Radio podcast, and founder of selfishgiving.com joins the Marketing Cloudcast to educate us on cause marketing — and how all marketers can use it. What is cause marketing? Why is it bolstered by millennial consumers and the desire to know where our money is going? How can businesses use cause marketing and social media to establish, grow, and deepen relationships with stakeholders? It’s all in this episode of the Marketing Cloudcast.
Scott McCorkle, CEO, Salesforce Marketing Cloud joins us for a special episode. We talk to Scott about the marketing trends and challenges he expects in 2016. We also ask Scott: What are the unique career skills today's marketers need? What are the cornerstones of an effective customer journey strategy? How are the world’s best marketers acquiring and using data to engage customers better — and getting better results? It’s all in this memorable edition of the Marketing Cloudcast.
Damon Waldron, Director of Demand Gen at BrightFunnel, joins the Marketing Cloudcast. Damon is an expert in data-driven marketing. In this Cloudcast episode, he talks us through actionable steps marketers can take to make better decisions and become more effective. He also explains how email marketers can lean more on data — and how small businesses can use the right tools appear larger than they really are.
Susan Weinschenk, highly regarded behavioral scientist and author of "How to Get People to Do Stuff," joins the Marketing Cloudcast to explain how marketers can use psychology to improve their marketing messages. How does social media tap into people’s desire for belonging? What does brain research say about how we choose to adopt new products and services? Why do messages on electronic devices stimulate our dopamine system so much? It’s all in this episode of the Marketing Cloudcast.
Andrew Barrett, director of deliverability & ISP relations at Salesforce Marketing Cloud, joins the Marketing Cloudcast to answer email marketers’ most frequently asked questions about email deliverability. What’s the current state of deliverability? What do email marketers need to know about top ISPs to ensure that every message ends up in customers’ inboxes? Which ill-advised email practices should they stop doing today? It’s all in this episode of the Marketing Cloudcast.