RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: https://www.benjamin-david.com/rfm-ebook/
In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing...” to drive pipeline, increase sales and ultimately drive growth across the whole organization. We spend time with long time sales veteran Ed McDonnell as he shares his experience working across sales and marketing, what makes up the DNA of a great salesperson and leadership tips when becoming a first time manager.
You've probably heard of the 7 Habits of Highly Effective People course or read the book but what does it mean for marketers? In this episode we are joined by, Rebecca Fleetwood Hession, former professional coach and trainer at FranklinCovey, teaching how to be most effective in our daily lives and at work. She now is an entrepreneur, starting Fleetwood Hession Consulting as well as the Badass Women's Council. Tune in to hear key tactics that you can start using today to be a more effective individual and marketer. You can learn more here: https://www.fleetwoodhession.com/badass-womens-council/
The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they transform their business. This week, we talk with Rich Wilson, Global CX Lead at Kimberly-Clark Professional. He shares his 20 years experience watching the role CX evolve to what it is today.
In light of International Women's Day happening in March, we wanted to celebrate two women who are leading the way when it comes to women in tech. Today's guests include Tiffani Bova, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, a Top 100 Women in Tech, and one of the most Powerful and Influential Women in California according to the National Diversity Council and is a Wall Street Best selling author for her book ,Growth IQ. We also talk with Eileen O’mara who leads the Salesforce EMEA Marketing team, is the Executive Sponsor of the EMEA Women in Salesforce Network, an active campaigner of Women in Technology and leading advocate for children in education.
Salesforce CMO, Stephanie Buscemi, joins us this week to help us uncover 4 key takeaways from the Fifth Annual State of Marketing Report. She shares her thoughts on what marketers should be thinking about in 2019. According to Stephanie, "to be a really world class marketer, you have to get out of the four walls of your building." To get the full report head to salesforce.com/stateofmarketing.
The CEO and founder of Torchlite, Susan Marshall, joins us today to share her perspective on how freelancers are blazing trails when it comes to helping marketers innovate faster and meet the growing expectations consumers have. She also shares her experience starting a business from the ground up - spoiler alert, it's a rollercoaster. You can learn more about Torchlite at torchlite.com.
In this episode, we look at how you can unlock your best marketing voice to make sure your message resonates with any audience. Our guest on this episode is Simon de Cintra, who is a speaking coach and author of the book, Unlock Your Business Voice. Tune in and find out what qualities the best marketing leaders have in common, and how you can start putting in the work to develop your own marketing voice with the help of a simple acronym: VOICE.
Mobile surpassed desktop in traffic over the course of the entire holiday season for the first time ever. Industry experts Rob Garf, VP Industry Strategy and Insights, and Caila Schwartz, Senior Business Intelligence Analyst, join us to share their thoughts on this and so much more from the latest trends discovered over the holidays...and how you can put these into practice in 2019. You can find the latest holiday reporting at sforce.co/holidayhub.
Douglas Burdett, host of the Marketing Book podcast joins us on today's episode. Keeping pace with the ever-changing marketing landscape can be tough, hence why we brought in Douglas to share great reads to power you through the next stages of your career. You can find the full list of his author interviews here: https://sforce.co/2BHGDVq
In this episode we discuss how to be a great global marketer. I sat down with Michael Peachey, VP for Asia Pacific Marketing at Salesforce and we discussed the importance of maintaining marketing and brand consistency across multiple markets and the importance of scaling by seeding and growing great ideas.
Today we are joined by Yeva Roberts, Senior Director of Strategic Alliances at PFL. She shares with us 3 productivity hacks for marketers using direct mail. Yeva has spent her career working to bridge the gap between digital marketing and direct mail. PFL is a marketing technology company out of Montana that does printing, mailing and fulfillment. Their claim to fame is that they are America’s first online-only ecommerce print shop. To get the full list of marketing productivity hacks check out sforce.co/8marketinghacks
Hear how Ticketmaster's marketing efforts create a rockstar experience for their fans and events at scale. We spent time with Marco Rivera, Manager of Fan Marketing Operations at Ticketmaster and he shared how they're trailblazing their way in the age of intelligent marketing with Salesforce.
We just wrapped up Dreamforce where we connected with trailblazers from around the world, learned a lot, and got to see how organizations are transforming their businesses and everyday lives. In this episode you'll meet Guilda Hilaire, Senior Product Manager and Marketing Cloud Trailblazer, as she shares her journey in Martech, how she's transformed her career, the importance of staying connected through a community and the power of learning from one another.
Kraig Swensrud, founder and CMO of GetFeedback, joins the podcast. Customer surveys can seem a little antiquated in an age where every click tells us about customers’ behavior and intent. But many marketers fail to ask customers real-time questions about their experiences in moments that matter — and they lose customers in the process. Listen as Kraig explains why you should modernize your view of customer feedback (hint: it’s all about brevity and mobility) and how to ask the right questions for actionable results.
What marketers need to know to make the most of Dreamforce Day 4 - Friday September 28th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.
What marketers need to know to make the most of Dreamforce Day 3 - Thursday September 27th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.
What marketers need to know to make the most of Dreamforce Day 2 - Wednesday September 26th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.
What marketers need to know to make the most of Dreamforce Day 1 - Tuesday September 25th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.
We're taking over San Francisco with the most innovative software conference in the world. Whether you’re planning to go all-in on four whirlwind days in San Francisco or trying to keep up with the latest and greatest from home, we’ve got some great tips to get the most out of Dreamforce.
Tune in live or on demand on salesforce.com/live to check out recordings of keynotes and breakout sessions from the event.
As marketers, creating inspiring messaging and presentations are essential to captivating our audiences. In this episode we unveil the secret sauce behind what brings the presentations you see at our Salesforce events around the world to life.
The Second Annual Shopper First Report uncovers the new rules of retail from the eyes, voices, and actions of today’s consumers. In this episode, we speak with the man behind these new insights, Rick Kenney, Head of Consumer Insights, who shares with us key learnings from this report and advice for how you can meet and exceed growing expectations of today’s shoppers. Check out the report at sforce.co/cloudcastshopper.
Artificial Intelligence is a trend that is here to stay and something you’ll likely need to look out for. We all experience AI in some form or fashion every day without even knowing it. Senior Analyst at eMarketer, Mark Dolliver and VP of Product for Einstein at Salesforce, Marco Casalaina go beyond the buzzword with AI and share what marketers need to look out for and why it’s important to incorporate in your marketing strategy in 2018.
4th Annual State of Marketing Report: sforce.co/2M80rJK
eMarketer Digital Trends to Watch in 2018: sforce.co/2Me79Nl
The AI Revolution: sforce.co/2vuIyuh
The Mad Men era is over… what’s next? How can you keep up? Brand new research from nearly 8,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an under-performer. Join us as Mathew Sweezey, Principal of Marketing Insights at Salesforce and Author of Marketing Automation for Dummies, shares the five key traits of high-performing marketing organizations. Interested in more? Here are a few:
Connections Webinar Series: sforce.co/bestofcnx
103 Thought leaders: sforce.co/2mAKmwD
Recorded Dreamforce Session: sforce.co/2LdNygx
Blog Posts: sforce.co/2uUWHj6