Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services.

Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services.

Resources:

1. The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA
2. Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.

Guests: 

• Daniel Englebretson - Co-founder and Head of Client Services at Khronos
• Neha Shah - Director, Product Marketing at Salesforce Pardot

Resources:

• A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. 

Guests:

• Chris Golec, Founder of Demandbase 
• Jon Miller, Chief Product Officer at Demandbase
• Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes

Resources:

1. Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4 
2. Marketing Intelligence Report - https://sfdc.co/bu3LHs 
3. A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.

Guests:

• Mike Kostow, GM Pardot at Salesforce
• Emma Chalwin, SVP Global Field Marketing at Salesforce

Resources:

• The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC
• 6th State of Marketing Report: https://sfdc.co/p5LXG