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The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Hostetler and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. Visit us at marketingcloudcast.com, email us at cloudcast@salesforce.com or chat with us on Twitter @marketingcloud.
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Now displaying: October, 2020
Oct 27, 2020

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services.

Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services.

Resources:

  1. The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA
  2. Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1
Oct 16, 2020

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.

Guests: 

Resources:

  • A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1
Oct 8, 2020

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. 

Guests:

Resources:

  1. Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4 
  2. Marketing Intelligence Report - https://sfdc.co/bu3LHs 
  3. A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA
Oct 1, 2020

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.

Guests:

Resources:

1