Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services.
Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services.
Resources:
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.
Guests:
Resources:
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.
Guests:
Resources:
Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.
Guests:
Resources: