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The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.
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Now displaying: July, 2020
Jul 30, 2020

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations.

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Jul 23, 2020

This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing.

Guests:

  • Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce
  • Engelina Jaspers - author of Marketing Flexology
  • Erna Alfred Liousas - CEO and Founder of U*Realized

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