Info

The Marketing Cloudcast

The marketing podcast from Salesforce. For marketers who lead the way.
RSS Feed
The Marketing Cloudcast
2019
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: 2019
Jun 6, 2019

Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 17-19 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are planning to attend or not, this episode will share tips and tricks on how to get the most out of this event.

The celebrity host for this episode is Salesforce MVP Shonnah Hughes, co-founder Pep-Up Tech & Product Evangelist with Getfeedback. Guests include Salesforce MVP Chris Zullo, VP of Solutions and Practice Lead, Digital Marketing at RelationEdge and Alyson McEleney, Sr. Director of Strategic Events at Salesforce.

You can register and learn more about Connections 2019 at www.salesforce.com/connections/.

May 24, 2019

In this episode we talk about inclusive marketing, it’s importance and the six principles we can follow to create content that truly reflects diverse communities that our companies serve. On this episode we have guest Ali Siegel, Senior Manager, of Equality Content, Narrative, and Marketing at Salesforce who shares how it is our responsibility as marketers to relay our brands’ messaging in a way that resonates with people from all backgrounds, regardless of race, ethnicity, age, or ability.

May 9, 2019

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: https://www.benjamin-david.com/rfm-ebook/

Apr 25, 2019

In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing...” to drive pipeline, increase sales and ultimately drive growth across the whole organization. We spend time with long time sales veteran Ed McDonnell as he shares his experience working across sales and marketing, what makes up the DNA of a great salesperson and leadership tips when becoming a first time manager.

Apr 12, 2019

You've probably heard of the 7 Habits of Highly Effective People course or read the book but what does it mean for marketers? In this episode we are joined by, Rebecca Fleetwood Hession, former professional coach and trainer at FranklinCovey, teaching how to be most effective in our daily lives and at work. She now is an entrepreneur, starting Fleetwood Hession Consulting as well as the Badass Women's Council. Tune in to hear key tactics that you can start using today to be a more effective individual and marketer. You can learn more here: https://www.fleetwoodhession.com/badass-womens-council/

 

Apr 2, 2019

The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they transform their business. This week, we talk with Rich Wilson, Global CX Lead at Kimberly-Clark Professional. He shares his 20 years experience watching the role CX evolve to what it is today. 

Mar 14, 2019

In light of International Women's Day happening in March, we wanted to celebrate two women who are leading the way when it comes to women in tech. Today's guests include Tiffani Bova, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, a Top 100 Women in Tech, and one of the most Powerful and Influential Women in California according to the National Diversity Council and is a Wall Street Best selling author for her book ,Growth IQ. We also talk with Eileen O’mara who leads the Salesforce EMEA Marketing team, is the Executive Sponsor of the EMEA Women in Salesforce Network, an active campaigner of Women in Technology and leading advocate for children in education.

 

Feb 28, 2019

Salesforce CMO, Stephanie Buscemi, joins us this week to help us uncover 4 key takeaways from the Fifth Annual State of Marketing Report. She shares her thoughts on what marketers should be thinking about in 2019. According to Stephanie, "to be a really world class marketer, you have to get out of the four walls of your building." To get the full report head to salesforce.com/stateofmarketing. 

Feb 7, 2019

The CEO and founder of Torchlite, Susan Marshall, joins us today to share her perspective on how freelancers are blazing trails when it comes to helping marketers innovate faster and meet the growing expectations consumers have. She also shares her experience starting a business from the ground up - spoiler alert, it's a rollercoaster. You can learn more about Torchlite at torchlite.com.

Jan 24, 2019

In this episode, we look at how you can unlock your best marketing voice to make sure your message resonates with any audience. Our guest on this episode is Simon de Cintra, who is a speaking coach and author of the book, Unlock Your Business Voice. Tune in and find out what qualities the best marketing leaders have in common, and how you can start putting in the work to develop your own marketing voice with the help of a simple acronym: VOICE.

Jan 10, 2019

Mobile surpassed desktop in traffic over the course of the entire holiday season for the first time ever. Industry experts Rob Garf, VP Industry Strategy and Insights, and Caila Schwartz, Senior Business Intelligence Analyst, join us to share their thoughts on this and so much more from the latest trends discovered over the holidays...and how you can put these into practice in 2019. You can find the latest holiday reporting at sforce.co/holidayhub.

1