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The Marketing Cloudcast

The marketing podcast from Salesforce. For marketers who lead the way.
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Now displaying: July, 2018
Jul 23, 2018

The Mad Men era is over… what’s next? How can you keep up? Brand new research from nearly 8,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an under-performer. Join us as Mathew Sweezey, Principal of Marketing Insights at Salesforce and Author of Marketing Automation for Dummies, shares the five key traits of high-performing marketing organizations. Interested in more? Here are a few:

Connections Webinar Series: sforce.co/bestofcnx

103 Thought leaders: sforce.co/2mAKmwD

Recorded Dreamforce Session: sforce.co/2LdNygx

Blog Posts: sforce.co/2uUWHj6

 

Jul 5, 2018

Noah Fleming, bestselling author and consultant, joins the show to talk about his new book "The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions." Noah says marketers are too focused on customer acquisition instead of long-term customer value. In this episode, he shares science-backed ways to increase customer loyalty and make it a core part of your marketing strategy. He also explains why more marketing leaders should plan for the end of the customer experience (not just the beginning and middle), and he talks about the moments when it’s not so appropriate to ask customers to purchase.

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