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The Marketing Cloudcast

The marketing podcast from Salesforce. For marketers who lead the way.
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Now displaying: 2018
Jul 5, 2018

Noah Fleming, bestselling author and consultant, joins the show to talk about his new book "The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions." Noah says marketers are too focused on customer acquisition instead of long-term customer value. In this episode, he shares science-backed ways to increase customer loyalty and make it a core part of your marketing strategy. He also explains why more marketing leaders should plan for the end of the customer experience (not just the beginning and middle), and he talks about the moments when it’s not so appropriate to ask customers to purchase.

Jun 14, 2018

What you need to know about Day 3 of Salesforce Connections - Thursday June 14th. Learn more at salesforce.com/connections

Jun 13, 2018

What you need to know about Day 2 of Salesforce Connections - Wednesday June 13th. Learn more at salesforce.com/connections

Jun 12, 2018

What you need to know about Day 1 of Salesforce Connections - Tuesday June 12th. Learn more at salesforce.com/connections

May 30, 2018

Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 12-14 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are planning to attend or not, this episode will share tips and tricks on how to get the most out of this event. We also had the pleasure of interviewing Salesforce thought leaders: Matthew Sweezey, Principal of Marketing Insights, and Vala Afshar, Chief Digital Evangelist. They share their thoughts on the state of marketing in 2018 and beyond. You can register and learn more about Salesforce Connections 2018 at salesforce.com/connections.

May 17, 2018

We're talking about the future of marketing and how Google and Salesforce are coming together to empower marketers with cross-channel insights. Guests Stefano Menti, Product Lead for Google Analytics 360; Armita Peymandoust, VP of Product at Salesforce; and Jon Suarez Davis, Chief Strategy Officer at Salesforce Marketing Cloud; to discuss how this groundbreaking partnership truly changes the game for marketers. Learn more at salesforce.com/google.

 
 

 

 
May 3, 2018

Learn how meaningful relationships and purpose-driven marketing can lead to a successful career.

Join us for an inspiring episode filled with life lessons from the C suite. We spent time with Spencer Rice former CMO of SoulCycle and current CEO of Life Shop. We talked about his career, learnings and reflections on what it was like to lead a marketing team for one of world’s most iconic brands.


Tweet @CollinsMeMegan or @crozul with your thoughts on this episode or ideas for a future topic.

Mar 28, 2018

This week, we talk to our lead copywriters at Salesforce, Pres Maxson and Ryan Felton, to learn how copywriting can influence a brand with its ability to add the human elements of passion and creativity.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Feb 1, 2018

This week on the latest Marketing Cloudcast episode we dive into the world of Product Marketing. We talk with Eric Stahl, Product Marketing veteran and Salesforce Marketing Cloud's Senior Vice President of Product Marketing. We’ll learn how Product Marketing impacts key components of an organization.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Jan 15, 2018

While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex Membrillo, CEO of Cardinal Digital Marketing, and Matthew Hutchinson, Senior Director of Product Marketing at Salesforce, to find out what they’re doing to bring a fresh approach to medical marketing.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

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