Kraig Swensrud, founder and CMO of GetFeedback, joins the podcast. Customer surveys can seem a little antiquated in an age where every click tells us about customers’ behavior and intent. But many marketers fail to ask customers real-time questions about their experiences in moments that matter — and they lose customers in the process. Listen as Kraig explains why you should modernize your view of customer feedback (hint: it’s all about brevity and mobility) and how to ask the right questions for actionable results.
Douglas Burdett, host of the Marketing Book Podcast, joins the show. We all know, deep down inside, that we’ve gotta start reading more. But it’s hard to fit into our schedules, or to even know what to read once we make the time. Douglas reads a book (usually about marketing) every single week, and he’s armed with tips and stories to make the most of your quality time with books. Start making reading a habit again with this episode of the Marketing Cloudcast.
Rob Garf, Vice President of Industry Strategy and Insights for Salesforce Commerce Cloud, joins the show. Insanely disruptive forces like Amazon, mobile payments, and price transparency are changing the way consumers purchase and retailers make their money. With 20 years of global retail experience as a practitioner, analyst, and consultant, Rob sheds light on the biggest transformations in retail. He also explains the latest retail transformation data from a new Salesforce and Accenture report. Not in retail marketing? These transformations are coming to your industry soon, so listen up.
Jay Acunzo, keynote speaker and host of the Unthinkable podcast, joins Heike and Joel. In your daily job as a marketer, how often do you get to use your creative intuition? Jay says if you want to to differentiate yourself — and your marketing — you need to flex your creative muscle. Listen as he describes his tips to break through all the similar (and pointless) noise in your industry and stop playing it safe. “You find the framework, but then you have to break the framework,” he advises. And that means busting through so-called best practices to find what’s best for you. Ready to be pushed creatively? Press play on this episode now.
Jeff Julian, author of "Agile Marketing: Building Endurance for Your Content Team," joins the Cloudcast. Are your marketing efforts feeling a little stagnant or less-than-successful? Agile marketing may be just the approach you need. Listen as Jeff explains how this software methodology can be applied to the marketing tactics we use every day, from content creation to video and beyond. Jeff shares why Agile marketing is a major buzzword for 2017 and tips to start thinking like a more well-rounded Agile marketer.
Marissa Kraines, Senior Manager of Strategic Events at Salesforce, joins Heike and Joel to discuss event marketing. Events can be a game changer for your marketing because they bring your customer experience to life. In this episode, listen as one of Salesforce’s own event marketers describes how she stays organized during busy event seasons, uses social media and content to drive attendance, and gets the right customers in the room. If you’re looking to plan and promote a successful event while maintaining your sanity, consider this your insider guide.
Lisa Nicholas, Senior Vice President and Chief Digital Officer at Amplify Credit Union, joins the show. In this episode, Heike and Joel talk with Lisa about the real challenges and successes her team faced while moving away from traditional marketing channels to digital. Amplify has also transformed its marketing to focus on unique customer journeys. So how did Lisa do it? Hear her tips for efficiently using lead nurturing, Facebook custom audiences, and email marketing so you can spend less time doing busy work — and more time polishing your overall customer journey strategy.
Andy Crestodina, co-founder and strategic director of Orbit Media and all-around website expert, joins the Cloudcast. In this episode, Andy talks about the importance of your company’s website — it’s the one piece of digital real estate you actually own. With that in mind, he shares tips for web design, copy, headlines, and more that any marketer can implement right away. If you’re ready to increase conversions from your site and bring its look into 2017, look no further than this episode.
Alicia Garibaldi, Associate Director of B2B Marketing at Glassdoor, joins the show. Heike and Joel ask Alicia about her experience at the intersection of employer branding and content marketing to help you make the most of your content — and attract not only new customers, but also top talent to work at your company. Alicia describes several of Glassdoor’s top-performing content campaigns and explains why a content-first approach to events will work wonders.
Noah Fleming, bestselling author and consultant, joins us to talk about his new book "The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions." Noah says marketers are too focused on customer acquisition instead of long-term customer value. In this episode, he shares science-backed ways to increase customer loyalty and make it a core part of your marketing strategy. He also explains why more marketing leaders should plan for the end of the customer experience (not just the beginning and middle), and he talks about the moments when it’s not so appropriate to ask customers to purchase.
Vala Afshar, Chief Digital Evangelist at Salesforce and author of "The Pursuit of Social Business Excellence," joins the Marketing Cloudcast. Vala shares statistics and data from the State of the Connected Customer research to help you better understand your customers’ wants and needs in 2017. Based on a survey of 7,000 consumers and business buyers worldwide, Vala shares the key points that are most relevant to digital marketers — and explains how we can use the data to improve every customer’s experience, whether you work in B2B or B2C marketing.