Joe Pulizzi, founder of the Content Marketing Institute and the veritable godfather of content marketing, is this week's guest. Joe and Robert Rose have just released their new book "Killing Marketing," and the concepts are a breath of fresh air for anyone who feels their content marketing efforts getting stale. Listen as Joe candidly explains, as only he can, how certain parts of your marketing strategy deserve to be killed and how you can build a thriving business — and career — as a strategic marketer.
Have you seen mountains, waterfalls, and a National Parks look in Salesforce's new branding and wondered how all of it came to be? We interviewed Simon Mulcahy, Chief Marketing Officer at Salesforce, and Colin Fleming, our Chief Creative Officer, on the behind-the-scenes story of this major brand initiative. In the process, you'll get some practical tips for your own rebranding, plus ideas on how to make creative ideas actually happen in a business.