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The Marketing Cloudcast

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Now displaying: June, 2017
Jun 28, 2017

If you want to grow your career as a marketer, you're going to have to pass the not-so-enjoyable hurdle of job interviews. According to guest Katie Smith, CEO of career development firm Careerable, people rank job interviews near getting a cavity filled, in terms of stress level.

So how can you make this experience less terrible, nail the entire interview process, and get yourself a great offer for your next marketing gig? Listen as Katie, a marketing hiring manager (Kyle Lacy of Lessonly), and a marketer who's also an expert interviewer (Amy Higgins of TopRank Marketing) explain their best job interview secrets.

Highlights from this episode:

"Probably 8 of the 150 people I've interviewed has every asked me who they're going to be in the room with, which is mind-blowing to me. Then you don't understand who you're meeting with. Once you understand that, it's much easier to sell yourself, and it's much easier to communicate with people.

"Write down eight to 10 stories that sum up your experience. People are so much more natural when they're in storytelling mode Think about CAR: challenge, action, result. What was the challenge that the business was facing? What was the action you specifically took? What was the result of it?"

"Back then, I did a lot more of the talking and less of the listening. I was always felt pressured to say the correct thing, and so that pressure would equal me continually talking, and I never stopped. Now, I would say I only do about 20% of the talking."

Did you enjoy this episode? Want to share your thoughts or must-have job interview tips? Connect with Heike on Twitter: @youngheike.

Jun 21, 2017

Joel Book is riding off into the glorious sunset of retirement, and we’re dedicating this episode of the Marketing Cloudcast entirely to him! What does Joel want you to know from his 40-year career as a marketer? What are his top tips for work/life balance? And how will he answer the Final Five for the very first time? It’s all in Joel’s fond farewell episode.

Don't worry. The weekly marketing podcast you know and love isn't going anywhere. Next week, we'll be back with a vengeance. Heike is launching a brand new format and style for the Cloudcast on 6/28, so be sure to tune in and let her know what you think.

Resources for this episode:

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

Jun 14, 2017

Jeffrey K. Rohrs, CMO of Yext and author of the esteemed book
Audience: Marketing in the Age of Subscribers, Fans, and Followers" joins Heike and Joel on the Cloudcast. Listen as Jeff shares his top marketing trends for the rest of 2017, including Siri, hyper-granular mobile search, the importance of company culture and employer marketing, and brand authenticity.

Resources for this episode:

Jeff's company: http://yext.com

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

Jun 7, 2017

Garrett Mehrguth, CEO of Directive Consulting, joins Heike and Joel on the Marketing Cloudcast. According to Garrett, in 2017, “great SEO is just great audience research.” Gone are the days of keyword stuffing, oversimplified keyword lists, and discombobulated PPC campaigns. The new era of SEO is all about respecting your customers’ research wherever it takes them, because today’s customers are world-class researchers. Get practical, doable tips for SEO in the modern age in this episode of the Marketing Cloudcast.

Resources for this episode:

Garrett's website: http://directiveconsulting.com

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

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