Luke Ball, Senior Director of Product Management at Salesforce, joins Joel and Heike on the Cloudcast. Luke knows social tools better than anyone else. He says we’ve reached a new stage in the evolution of social media — where social has evolved and matured into something much more powerful than just another publishing tool. Listen as Luke explains why social has grown up and how you can use social media more effectively in your marketing — by implementing better customer service practices, learning more from your data, and listening more thoroughly to your customers.
The Marketing Cloudcast talks with Caitlin Angeloff, Head of Global Social Strategy and Operations at DocuSign. Whether you’re marketing a B2B product like DocuSign or a hair product, your customers are people — and social media channels are more popular with most people today than ever before.
Social media now accounts for a third of all time spent online. So listen and learn a few best practices from Caitlin’s experience managing social for a highly successful B2B brand as you plan your own social strategy for 2017. She covers making the most of a small team; primary uses at DocuSign for Facebook, Twitter, and LinkedIn; and how to evangelize the social media investment at your company.
Karen Lee, Associate Director of Digital and Social at Stanford Graduate School of Business, joins the show. Marketing an educational institution brings unique challenges: fragmented audiences, a lengthy customer lifecycle, and the need to serve a broad, global community. Listen as Karen shares useful tips and creative suggestions from her experience marketing to Stanford’s various social media audiences.
Josh Driver, founder and president of the nonprofit group Open for Service, joins the Marketing Cloudcast. Looking for tips to spread your nonprofit’s message despite limited resources of budget and headcount? Listen as Josh explains this Indianapolis-based effort for people to support businesses that open their doors for everyone — and how he got the word out through social media, a simple mobile app, and word of mouth marketing.