NYT-bestselling author Jonah Berger joins the Cloudcast to talk about his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. Like it or not, all of us are influenced by the words and actions of others — and that’s especially true for what we buy. Jonah explains the psychology behind this truth and shares how marketers can harness the power of social influence to reach a broader audience. Get ready to take notes on the most effective word-of-mouth marketing tactics, according to an influence expert and marketing professor at the Wharton School at the University of Pennsylvania.
Tim Kopp, Venture Partner at Hyde Park Venture Partners, former CMO of ExactTarget, and all-around marketing visionary joins the Marketing Cloudcast for a very special 50th episode. What skills do today’s best marketers possess? What sets their strategies apart? And how can marketing leaders craft a company culture and ethos that attract significant talent to their teams? Listen as Tim explains why there’s never been a better time to be in marketing and shares his inspirational vision for the future of the profession.
Cal Newport, author of "Deep Work," an instant WSJ bestseller and Amazon’s Best Business Book for January 2016, joins the podcast. Does it feel harder than ever to stay on top of your job responsibilities as a marketer? Cal says most people have lost the ability to deeply focus — spending their days in a frantic blur of e-mail and social media, not realizing there’s a better way. In this episode, Cal explains how to transform your daily habits and cultivate a deep work ethic to be the best, most productive marketer you can be.
Dan Hanrahan, Founder and CEO at Sigstr, joins the show. Dan explains how to start benefiting from an underappreciated — but highly profitable — marketing channel: the employee email signature. The average employee sends 10K emails in a year. Is your company using that free real estate wisely? Hear Dan’s tips to get started now, plus learn the types of content that work best in signatures.