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The Marketing Cloudcast

The marketing podcast from Salesforce. For marketers who lead the way.
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Now displaying: August, 2016
Aug 31, 2016

Mark Schaefer, author of "The Content Code," marketing consultant, and speaker joins the Cloudcast. Mark shares practical strategies for getting more results from your content marketing investments. He also explains why he believes sharing is moving away from public social media to private messaging and how to grow advocacy among your “alpha audience” customers.

Aug 24, 2016

Universal Music Group's Vice President of Consumer Relationship Marketing, Angela Sanchez, joins the podcast. Angela manages consumer marketing for some of the world’s biggest music artists. She shares her perspective on reaching people on social, mobile, and email in an increasingly noisy (yes, literally!) landscape. We also ask her how the music industry is changing, thanks to artists managing an always-on presence through channels like Snapchat.

Aug 17, 2016

Todd Lebo, Chief Marketing Officer at Ascend2, joins the podcast. Ascend2 publishes research reports on digital marketing tactics and channels. Listen as Todd shares his company’s latest data on content strategies, what’s helping the most successful marketers get ahead, and why boldness pays off.

Aug 10, 2016

Shel Israel is author of the forthcoming "Beyond Mobile: Life After Smartphones" and an expert in emerging technology’s impact on business and life. If it feels harder to keep up with the pace of tech innovation, you’re not alone. Peer product reviews, Snapchat, AR and VR, and contextual marketing are all affecting the customer experience of today — and tomorrow. Is your marketing ready? Listen to this episode of the Marketing Cloudcast for Shel’s preview of the latest consumer technologies and what they mean for our professional and personal lives.

Aug 3, 2016

LinkedIn's Global Content Marketing Leader, Jason Miller, joins the Cloudcast. The biggest LinkedIn mistake marketers can make is assuming LinkedIn is just for jobs. From his unique vantage point, Jason shares crucial and clever advice about creating, publishing, and promoting content on LinkedIn and SlideShare. If you’ve ever wondered how to get more from marketing on LinkedIn, this episode is for you.

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