Lindsay Siovaila, Lead Solutions Developer at Salesforce, joins the show. Lindsay is Salesforce’s resident expert in designing emails and landing pages. In this episode of the Cloudcast, she takes us through top email design trends for 2016, a preview of holiday email innovation, and her own best practices to help marketers make the most of personalization and mobile.
Brad Haller, social media specialist at Mercy, is our guest. Mercy is a health system that’s completely refocused its social media strategy around patients. Brad takes us through Mercy’s approach to sharing real human stories that elicit emotional responses on social media. You’ll learn how you can engage with your customers on social in a more personable way, inspiring greater engagement and loyalty.
Rebecca Lieb — marketing analyst, author, and advisor — dives into current research on industry-leading content strategy and connected experiences. Seems like everyone’s doing content marketing nowadays, so what are marketers still getting wrong about it? Listen as Rebecca explains how marketers can improve their existing content strategies, and hear her vision for contextual content of the future.
Joe Ciarallo, Senior Director of PR at Salesforce, joins the Marketing Cloudcast. What’s the state of public relations in an influencer-saturated, content marketing world? Listen as Joe explains the state of PR in 2016 and what digital marketers need to know about attracting their customers — and media outlets — across current and emerging channels.