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The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.
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Now displaying: July, 2016
Jul 27, 2016

Lindsay Siovaila, Lead Solutions Developer at Salesforce, joins the show. Lindsay is Salesforce’s resident expert in designing emails and landing pages. In this episode of the Cloudcast, she takes us through top email design trends for 2016, a preview of holiday email innovation, and her own best practices to help marketers make the most of personalization and mobile.

Jul 20, 2016

Brad Haller, social media specialist at Mercy, is our guest. Mercy is a health system that’s completely refocused its social media strategy around patients. Brad takes us through Mercy’s approach to sharing real human stories that elicit emotional responses on social media. You’ll learn how you can engage with your customers on social in a more personable way, inspiring greater engagement and loyalty.

Jul 13, 2016

Rebecca Lieb — marketing analyst, author, and advisor — dives into current research on industry-leading content strategy and connected experiences. Seems like everyone’s doing content marketing nowadays, so what are marketers still getting wrong about it? Listen as Rebecca explains how marketers can improve their existing content strategies, and hear her vision for contextual content of the future.

Jul 6, 2016

Joe Ciarallo, Senior Director of PR at Salesforce, joins the Marketing Cloudcast. What’s the state of public relations in an influencer-saturated, content marketing world? Listen as Joe explains the state of PR in 2016 and what digital marketers need to know about attracting their customers — and media outlets — across current and emerging channels.

 

 

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