Beyond Meat’s Director of Marketing, Will Schafer, joins the Marketing Cloudcast. So, what can you learn about marketing from a vegan meat company? Listen as Will explains how Beyond Meat has turned customer-generated visual content, social media buzz, and authenticity into more sales. Hear his must-have tips on brand messaging, leveraging influencers, adding email marketing to the mix, and more.
Kyle Christensen, VP of Marketing at Invoca, joins the Marketing Cloudcast. Increasingly, marketers recognize that mobile devices are the central point in the customer journey. But what about phone calls on those mobile devices? Are customers telling you important things that get lost forever? Listen as Kyle explains how to tie phone conversations into digital customer profiles and how to make your tradeshows more effective.
Chris Howard, VP of Digital Strategy and Design at Calamos Investments, joins the Marketing Cloudcast. Calamos is a global investment management firm that has seen incredible success from personalizing content for its audience: financial advisers. Nowadays, marketers have data on everything — but what’s the point if customers aren’t happier? Listen as Chris shares his best strategies for email marketing, data-centric personalization, and content.
Ken Knitter, Social Media Director of Bombardier, joins the Marketing Cloudcast. Bombardier is a multinational aerospace and transportation company. So how does it rock B2B social media marketing? In this episode, hear Ken explain how his team tackles social media and audience engagement with creative campaigns, exciting visuals, and focus on the right channels.