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The Marketing Cloudcast

The Marketing Cloudcast is the marketing podcast from Salesforce.
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Now displaying: May, 2016
May 25, 2016

James Dearsley, founder of the Digital Marketing Bureau and expert in virtual reality (VR), shares what digital marketers need to know about VR — as well as real-life examples of brands who have used it. We also ask: What’s the difference between VR and AR? What industries are especially suited to VR applications? How does Facebook’s 360 video factor in? It’s all in this episode of the Marketing Cloudcast.

May 18, 2016

Yeva Roberts, Director, Salesforce Solutions Alliances, PrintingForLess, joins the Marketing Cloudcast. In this episode, learn what’s driving the print and direct mail renaissance from a print marketing expert. Listen as Yeva shares practical ways that digital marketers can create clever, perfectly timed direct mail pieces as part of the customer journey.

May 4, 2016

The Marketing Cloudcast talks with Catherine Wood. Catherine hasmade her career in retail and lifestyle marketing, working asdirector of relationship marketing for NordstromRack.com andHauteLook, and senior marketing manager for Disney Media Networksand Games. In this episode, Joel and Heike look at the entirecustomer journey from Disney’s perspective, discover Catherine’smost tried-and-true strategies for customer lifecycle marketing,and consider what channels marketers might mistakenly beoverlooking.

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