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The Marketing Cloudcast

The Marketing Cloudcast is the marketing podcast from Salesforce.
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Now displaying: February, 2016
Feb 24, 2016

Susan Weinschenk, highly regarded behavioral scientist and author of "How to Get People to Do Stuff," joins the Marketing Cloudcast to explain how marketers can use psychology to improve their marketing messages. How does social media tap into people’s desire for belonging? What does brain research say about how we choose to adopt new products and services? Why do messages on electronic devices stimulate our dopamine system so much? It’s all in this episode of the Marketing Cloudcast.

 

 

Feb 17, 2016

Andrew Barrett, director of deliverability & ISP relations at Salesforce Marketing Cloud, joins the Marketing Cloudcast to answer email marketers’ most frequently asked questions about email deliverability. What’s the current state of deliverability? What do email marketers need to know about top ISPs to ensure that every message ends up in customers’ inboxes? Which ill-advised email practices should they stop doing today? It’s all in this episode of the Marketing Cloudcast.

Feb 10, 2016

Nick Westergaard, author of Get Scrappy, a digital marketing book for small and big business and chief brand strategist at Brand-Driven Digital joins the Marketing Cloudcast. Nick share some scrappy and smart marketing hacks that companies of all sizes can use. Marketers have more channels, platforms, devices, and networks to worry about than ever before — yet not always more budget — so Nick enlightens Joel and Heike on how marketers can do more with less.

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