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The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.
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Now displaying: January, 2016
Online Ratings and Reviews: What’s a Marketer to Do? 0
Jan 27, 2016

Daniel Lemin authored the new book Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He's also senior strategist at Convince & Convert and founder of One Good Brand. Daniel joins the Marketing Cloudcast to educate marketers on what's really behind those terrible one-star or glowing five-star reviews, how the system manipulates businesses, and what marketers can do about it. If you've ever wondered where Yelp or TripAdvisor fit into your marketing strategy, this episode is for you!

The Growing Significance of Imagery in Digital Marketing 0
Jan 14, 2016

Sarah Lochting, Vice President of Communications at Getty Images, joins the Marketing Cloudcast to discuss the significance of imagery in digital marketing. What types of photography and video trends are on the horizon for 2016? How is social media influencing professional photography? And how, exactly, did Getty Images partner with Vince Vaughn to create those hilarious faux-stock photos last year? It’s all covered in this episode.

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