RetailMeNot VP of Channel & Growth Brett Billick gives a behind-the-scenes look at how RetailMeNot sends billions of targeted, high-converting emails to customers every year. Want to do more with your mobile marketing? RetailMeNot is seeing great success with mobile email and push messages, as the brand aims to be just as mobile as its customers. Listen to Brett’s tried and true tips for mobile personalization at scale, for customers on every device.
Scott Roth, Chief Marketing Officer at Return Path, knows the challenges that B2B marketers deal with every day. In this episode, we ask him to explain how he led the rebranding of this B2B data solutions company in the past year, and launched a new content marketing team from scratch. Scott oversees digital advertising, content marketing, events, outbound prospecting, and more at Return Path. Listen up for his practical advice for marketing that serves instead of sells.
Jeanniey Mullen, VP of Marketing at NOOK by Barnes & Noble, talks about her tried-and-true customer acquisition strategies — including how to create vibrant social media communities, delivering ROI through innovative marketing emails, and how to develop strategic partnerships with other likeminded companies. In this episode, Jeanniey talks about how a shared love of reading is the key to unlocking the NOOK audience, and how her marketing efforts tap into that shared passion.