CMO of G2Crowd Adrienne Weissman sits down with the Marketing Cloudcast to talk about selling and buying B2B software in an increasingly complex market, and how marketers can leverage a small team in a big way.
Litmus Research Director Chad White joins us for an email-centric episode. We cover the latest mobile trends, the most creative ideas current in email, and why email marketers don't get enough respect - but should.
DonorsChoose CMO Katie Bisbee talks about the cornerstones of her digital marketing strategy, and how DonorsChoose uses creative techniques to capture donor attention to their high-ROI email program (targeting by last name, anyone). This is our inaugural episode of the Marketing Cloudcast.