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The Marketing Cloudcast

The marketing podcast from Salesforce. For marketers who lead the way.
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The Marketing Cloudcast
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Now displaying: Page 1
Nov 29, 2018

Today we are joined by Yeva Roberts, Senior Director of Strategic Alliances at PFL. She shares with us 3 productivity hacks for marketers using direct mail. Yeva has spent her career working to bridge the gap between digital marketing and direct mail. PFL is a marketing technology company out of Montana that does printing, mailing and fulfillment. Their claim to fame is that they are America’s first online-only ecommerce print shop. To get the full list of marketing productivity hacks check out sforce.co/8marketinghacks

Nov 15, 2018

Hear how Ticketmaster's marketing efforts create a rockstar experience for their fans and events at scale. We spent time with Marco Rivera, Manager of Fan Marketing Operations at Ticketmaster and he shared how they're trailblazing their way in the age of intelligent marketing with Salesforce.

Nov 1, 2018

We just wrapped up Dreamforce where we connected with trailblazers from around the world, learned a lot, and got to see how organizations are transforming their businesses and everyday lives. In this episode you'll meet Guilda Hilaire, Senior Product Manager and Marketing Cloud Trailblazer, as she shares her journey in Martech, how she's transformed her career, the importance of staying connected through a community and the power of learning from one another.

Oct 18, 2018

Kraig Swensrud, founder and CMO of GetFeedback, joins the podcast. Customer surveys can seem a little antiquated in an age where every click tells us about customers’ behavior and intent. But many marketers fail to ask customers real-time questions about their experiences in moments that matter — and they lose customers in the process. Listen as Kraig explains why you should modernize your view of customer feedback (hint: it’s all about brevity and mobility) and how to ask the right questions for actionable results.

Sep 28, 2018

What marketers need to know to make the most of Dreamforce Day 4 - Friday September 28th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.

Sep 27, 2018

What marketers need to know to make the most of Dreamforce Day 3 - Thursday September 27th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.

Sep 26, 2018

What marketers need to know to make the most of Dreamforce Day 2 - Wednesday September 26th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.

Sep 25, 2018

What marketers need to know to make the most of Dreamforce Day 1 - Tuesday September 25th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live. 

Sep 19, 2018

We're taking over San Francisco with the most innovative software conference in the world. Whether you’re planning to go all-in on four whirlwind days in San Francisco or trying to keep up with the latest and greatest from home, we’ve got some great tips to get the most out of Dreamforce.

Tune in live or on demand on salesforce.com/live to check out recordings of keynotes and breakout sessions from the event.

Sep 6, 2018

As marketers, creating inspiring messaging and presentations are essential to captivating our audiences. In this episode we unveil the secret sauce behind what brings the presentations you see at our Salesforce events around the world to life.

Aug 31, 2018

The Second Annual Shopper First Report uncovers the new rules of retail from the eyes, voices, and actions of today’s consumers. In this episode, we speak with the man behind these new insights, Rick Kenney, Head of Consumer Insights, who shares with us key learnings from this report and advice for how you can meet and exceed growing expectations of today’s shoppers. Check out the report at sforce.co/cloudcastshopper.

Aug 8, 2018

Artificial Intelligence is a trend that is here to stay and something you’ll likely need to look out for. We all experience AI in some form or fashion every day without even knowing it. Senior Analyst at eMarketer, Mark Dolliver and VP of Product for Einstein at Salesforce, Marco Casalaina go beyond the buzzword with AI and share what marketers need to look out for and why it’s important to incorporate in your marketing strategy in 2018.

 

Learn more:

4th Annual State of Marketing Report: sforce.co/2M80rJK

eMarketer Digital Trends to Watch in 2018: sforce.co/2Me79Nl 

The AI Revolution: sforce.co/2vuIyuh

Jul 23, 2018

The Mad Men era is over… what’s next? How can you keep up? Brand new research from nearly 8,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an under-performer. Join us as Mathew Sweezey, Principal of Marketing Insights at Salesforce and Author of Marketing Automation for Dummies, shares the five key traits of high-performing marketing organizations. Interested in more? Here are a few:

Connections Webinar Series: sforce.co/bestofcnx

103 Thought leaders: sforce.co/2mAKmwD

Recorded Dreamforce Session: sforce.co/2LdNygx

Blog Posts: sforce.co/2uUWHj6

 

Jul 5, 2018

Noah Fleming, bestselling author and consultant, joins the show to talk about his new book "The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions." Noah says marketers are too focused on customer acquisition instead of long-term customer value. In this episode, he shares science-backed ways to increase customer loyalty and make it a core part of your marketing strategy. He also explains why more marketing leaders should plan for the end of the customer experience (not just the beginning and middle), and he talks about the moments when it’s not so appropriate to ask customers to purchase.

Jun 14, 2018

What you need to know about Day 3 of Salesforce Connections - Thursday June 14th. Learn more at salesforce.com/connections

Jun 13, 2018

What you need to know about Day 2 of Salesforce Connections - Wednesday June 13th. Learn more at salesforce.com/connections

Jun 12, 2018

What you need to know about Day 1 of Salesforce Connections - Tuesday June 12th. Learn more at salesforce.com/connections

May 30, 2018

Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 12-14 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are planning to attend or not, this episode will share tips and tricks on how to get the most out of this event. We also had the pleasure of interviewing Salesforce thought leaders: Matthew Sweezey, Principal of Marketing Insights, and Vala Afshar, Chief Digital Evangelist. They share their thoughts on the state of marketing in 2018 and beyond. You can register and learn more about Salesforce Connections 2018 at salesforce.com/connections.

May 17, 2018

We're talking about the future of marketing and how Google and Salesforce are coming together to empower marketers with cross-channel insights. Guests Stefano Menti, Product Lead for Google Analytics 360; Armita Peymandoust, VP of Product at Salesforce; and Jon Suarez Davis, Chief Strategy Officer at Salesforce Marketing Cloud; to discuss how this groundbreaking partnership truly changes the game for marketers. Learn more at salesforce.com/google.

 
 

 

 
May 3, 2018

Learn how meaningful relationships and purpose-driven marketing can lead to a successful career.

Join us for an inspiring episode filled with life lessons from the C suite. We spent time with Spencer Rice former CMO of SoulCycle and current CEO of Life Shop. We talked about his career, learnings and reflections on what it was like to lead a marketing team for one of world’s most iconic brands.


Tweet @CollinsMeMegan or @crozul with your thoughts on this episode or ideas for a future topic.

Mar 28, 2018

This week, we talk to our lead copywriters at Salesforce, Pres Maxson and Ryan Felton, to learn how copywriting can influence a brand with its ability to add the human elements of passion and creativity.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Feb 1, 2018

This week on the latest Marketing Cloudcast episode we dive into the world of Product Marketing. We talk with Eric Stahl, Product Marketing veteran and Salesforce Marketing Cloud's Senior Vice President of Product Marketing. We’ll learn how Product Marketing impacts key components of an organization.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Jan 15, 2018

While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex Membrillo, CEO of Cardinal Digital Marketing, and Matthew Hutchinson, Senior Director of Product Marketing at Salesforce, to find out what they’re doing to bring a fresh approach to medical marketing.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Dec 21, 2017

In this episode of the Marketing Cloudcast we speak with email deliverability experts from Return Path, Julia Petre, Director of Partner Services, and Tyler Maschger, US Sales Manager, as well as our very own Alex Soto, Director of Deliverability and ISP Relations at Salesforce Marketing Cloud. They’ll share the importance of email deliverability, helpful tips, and best practices that will help you stay off the email naughty list.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Dec 6, 2017

We all took part in, or at least witnessed, Cyber Week in some way, shape or form. But according to Rick Kenney, head of consumer insights for Salesforce Commerce Cloud, he’s “never seen a holiday season grow this dramatically.” The growth from the Holiday Cyber Week will influence your entire year and is something we need to pay attention to. In this episode, Rick shares his thoughts on key trends we saw this season. Spoiler alert: if you can make socks exciting, you are doing something right.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

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